Image of Gallery in South Kensington
Not currently on display at the V&A
On short term loan out for exhibition

Normandie

Poster
1935 (printed)
Artist/Maker
Place Of Origin

This poster is arguably the most iconic work of Cassandre (1901-68) and the single best-known image of the Normandie ocean liner, which entered service with the Compagnie Générale Transatlantique in 1935. The Normandie was conceived as a showcase of French Art Deco design and technological prowess and it was the largest superliner ever built, even requiring the extension of piers. The simplicity and symmetry of Cassandre’s frontal view of the looming hull of the liner immediately conveys its gigantic scale and streamlined elegance. Cassandre developed a striking visual language inspired by avant-garde art in Paris and counts among the most important graphic artists of the 20th century.


object details
Categories
Object Type
Materials and Techniques
Colour lithograph on paper backed on cotton
Brief Description
‘Normandie’ poster designed for the Compagnie Générale Transatlantique by Cassandre (Adolphe Mouron), 1935, printed by ALLIANCE GRAPHIQUE L. DANEL
Physical Description
Portrait format poster showing a frontal view of the prow of the ship 'Normandie; the ship in black, white and red, with a blue sky and green sea. Lettered below with the ship's name in whhite and with details of the shipping route, its' class, etc.
Dimensions
  • Sheet height: 100.5cm
  • Sheet width: 62.5cm
Credit line
Purchase funded by V&A Members
Object history
This poster comes with an excellent provenance. The Estampe Moderne & Sportive gallery acquired this poster from the estate of the illustrator and graphic artist René Bouvard (1910-2008) who worked for the Compagnie Générale Transatlantique in the mid to late 1930s and continued producing brochures and posters for the company after the war, joining the advertising department of the CGT in 1949. According to his daughter, René Bouvard met Cassandre when he was working for the CGT and they exchanged work with one another. He was given this poster by Cassandre.
Subjects depicted
Summary
This poster is arguably the most iconic work of Cassandre (1901-68) and the single best-known image of the Normandie ocean liner, which entered service with the Compagnie Générale Transatlantique in 1935. The Normandie was conceived as a showcase of French Art Deco design and technological prowess and it was the largest superliner ever built, even requiring the extension of piers. The simplicity and symmetry of Cassandre’s frontal view of the looming hull of the liner immediately conveys its gigantic scale and streamlined elegance. Cassandre developed a striking visual language inspired by avant-garde art in Paris and counts among the most important graphic artists of the 20th century.
Collection
Accession Number
E.648-2017

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record createdJuly 19, 2017
Record URL