Poster
2001 (printed)
| Artist/Maker | |
| Place of origin |
High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Offset lithography on gloss finish card |
| Brief description | Poster issued in 2001 advertising 'The King and I' at the Garrick Theatre. |
| Physical description | Poster on gloss finish card with background of a dark blue curtain, featuring Josie Lawrence in a gold satin dress, dancing in the arms of Keo Woolford, in red and gold clothing. The top third of the poster contains a quote from the Daily Express, the title of the production and the stars names. The bottom right hand corner contains a stylised drawing, in white, red, yellow and blue, of an elephant; this design was used on the poster for this revival's first cast. |
| Dimensions |
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| Production type | Mass produced |
| Marks and inscriptions |
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| Credit line | Given by Dewynters PLC |
| Object history | Poster produced in 2001 to advertise the continuing run of The King and I at the Palladium Theatre, with a new cast. This revival had originally opened in 2000 at the Palladium, starring Elaine Page and Jason Scott-Lee. |
| Summary | High-quality advertising is a very important marketing tool, especially for the West End theatre. This poster was produced by Dewynters PLC which produces a large percentage of the publicity for West End productions, and aims to produce original and innovative posters which capture the attention of their intended audience. In many cases the images, or part of the images, are intended to act as an instant reminder of the production to people seeing the posters briefly, for example, when they are pasted on buses. Examples of this 'logo' approach to poster design are the eyes that featured in posters for Cats or the mask on the poster for The Phantom of the Opera. |
| Collection | |
| Accession number | S.167-2007 |
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| Record created | October 22, 2007 |
| Record URL |
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