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Birthday Card

1948 (made)
Artist/Maker
Place of origin

One of 17 cards donated by Linda Underwood (née Gotts) that were given to her on her 1st birthday from family and friends. Linda turned one in March 1948 and the cards reflect the typography, imagery and graphic styles used for birthday cards in the 1940s.

Object details

Categories
Object type
Materials and techniques
Colour printed card
Brief description
Printed 1st birthday card, England, 1948
Physical description
Colour printed birthday card showing a 'golly' holding a card, a baby pulling a toy duck and a large number '1' decorated with flowers. Inside the card is a printed rhyme and on the back is a written message.
Dimensions
  • Height: 13cm
  • Card closed width: 10.5cm
  • Card open width: 20.9cm
Style
Production typeMass produced
Marks and inscriptions
  • 'Loving wishes / You're / 1' (Printed on front of card)
  • Greetings / and a kiss to a One Year / Old / Today! / With greetings I'm sending / A kiss on it's way, / To someone so precious - / ONE year old to.day; / Someone will be blessed / With gifts good and true / And I'm certain my darling / That someone is you. (Printed on inside of card)
  • To Linda / From. Uncle Alf xxxx (Hand written on back of card)
Credit line
Given by Linda Underwood
Object history
The original golliwog was a central character in a series of books by Bertha and Florence Upton published between 1895 and 1909. Florence, the illustrator of the stories, based the golliwog on a doll she had acquired in the US in the 1880s. The appearance of this doll was influenced by the Blackface performance tradition. From the late 19th century until the 1960s, the golliwog flourished as a toy. Its image featured on toys, games, textiles and ceramics and was also used by food companies. From the 1970s the golliwog’s popularity began to wane as many British people felt that it promoted racial stereotypes.

This card is from Uncle Alf, Linda's maternal uncle.
Subject depicted
Association
Summary
One of 17 cards donated by Linda Underwood (née Gotts) that were given to her on her 1st birthday from family and friends. Linda turned one in March 1948 and the cards reflect the typography, imagery and graphic styles used for birthday cards in the 1940s.
Associated objects
Collection
Accession number
B.583-2016

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Record createdMarch 2, 2017
Record URL
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