Lire dans Le Radical: Madame Sans-Gêne
Poster
1894 (Designed and printed)
1894 (Designed and printed)
| Artist/Maker | |
| Place of origin |
Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational.
The poster advertises the publication of a serialised novel ('Madame Sans-Gêne' or 'Madame without-shame') in the newspaper, 'Le Radical', the narrative of which was based on a popular play written by Victorien Sardou. Serialised fiction became very popular in the nineteenth century. The general public could more easily afford a newspaper than a book and consequently many well-known authors chose to publish their work in a serialised format to enable their literature to reach a wider audience.
The poster advertises the publication of a serialised novel ('Madame Sans-Gêne' or 'Madame without-shame') in the newspaper, 'Le Radical', the narrative of which was based on a popular play written by Victorien Sardou. Serialised fiction became very popular in the nineteenth century. The general public could more easily afford a newspaper than a book and consequently many well-known authors chose to publish their work in a serialised format to enable their literature to reach a wider audience.
Object details
| Categories | |
| Object type | |
| Title | Lire dans Le Radical: Madame Sans-Gêne (assigned by artist) |
| Materials and techniques | colour lithograph on paper |
| Brief description | Poster for 'Lire dans Le Radical: Madame Sans-Gêne Roman tiré par Edmond Lepelletier de la pièce de MM. Victorien Sardou & E. Moreau' by Jules Cheret. |
| Physical description | A woman wearing an ermine-lined cloak and yellow ball dress stands in a room with a letter in her hand. A (decorated) man is seated at a desk near her, holding a pen. The woman points to the letter in her hand. |
| Dimensions |
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| Marks and inscriptions |
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| Historical context | This poster is reproduced as a poster at a bouqiniste's stand in another poster in the V&A Museum's collection: E.140-1921: Centenaire de la Lithographie Galerie Rapp by D'Alési. |
| Subject depicted | |
| Summary | Jules Chéret (1836-1932) is known as the Maître de l'Affiche, or the 'Father of the poster'.This is primarily due to his groundbreaking developments in the colour lithographic process, but can also be attributed to his prolific output and ostentatious style: Chéret was capable of rendering even the most banal of subjects sensational. The poster advertises the publication of a serialised novel ('Madame Sans-Gêne' or 'Madame without-shame') in the newspaper, 'Le Radical', the narrative of which was based on a popular play written by Victorien Sardou. Serialised fiction became very popular in the nineteenth century. The general public could more easily afford a newspaper than a book and consequently many well-known authors chose to publish their work in a serialised format to enable their literature to reach a wider audience. |
| Bibliographic reference | Coutts, Howard and Claire Jones Toulouse Lautrec and the art of the French Poster. Bowes Museum, 2004. 53 p., ill. ISBN 0954818202. |
| Collection | |
| Accession number | E.110-1921 |
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| Record created | August 8, 2007 |
| Record URL |
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