Bra
2006 (made)
| Artist/Maker | |
| Place of origin |
Dans-ez was founded in 1975 by former principal dancer Alan Bergman. The Company philosophy is to strive for excellence in design and production and to provide this at a price that is affordable. The brand was one of the first to promote undergarments for sport, emphasising excellence in design, creative innovation and advanced technology.
This elasticised cotton bra sports top has been specifically formulated for ease of movement and comfort during exercise, with a low cut back that does not show under most sports clothing. The soft cotton and lycra shoulder straps should not slip off the shoulder or dig in and the unique cupless design was innovated to minimise painful breast bounce during exercise and the irreversible stretching of Cooper's ligaments. The extended midriff was designed this way in order to prevent the top from riding up and thus causing discomfort - there are no hooks, wires, clasps, or fasteners incorporated into the design for the same reason. Considering its purpose as a sports bra, no nylon has been used in its construction, only absorbent cotton, a material which allows the skin to breathe easily and is also quick-drying, thus helping the wearer to stay cool. This 2006 design differs little from the original Minimal Bounce Bra launched by Bergman in Britain the early 1970s.
This elasticised cotton bra sports top has been specifically formulated for ease of movement and comfort during exercise, with a low cut back that does not show under most sports clothing. The soft cotton and lycra shoulder straps should not slip off the shoulder or dig in and the unique cupless design was innovated to minimise painful breast bounce during exercise and the irreversible stretching of Cooper's ligaments. The extended midriff was designed this way in order to prevent the top from riding up and thus causing discomfort - there are no hooks, wires, clasps, or fasteners incorporated into the design for the same reason. Considering its purpose as a sports bra, no nylon has been used in its construction, only absorbent cotton, a material which allows the skin to breathe easily and is also quick-drying, thus helping the wearer to stay cool. This 2006 design differs little from the original Minimal Bounce Bra launched by Bergman in Britain the early 1970s.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Elasticised cotton, polyester and lycra |
| Brief description | Elasticised cotton bra, Alan Bergman for Dans-ez, Britain, 2006. |
| Physical description | This elasticised bra sports top has soft cotton and lycra shoulder straps and a unique cupless design. It features a low-cut back and an extended midriff, held in place by an elasticised band. There are no other clasps or fasteners. |
| Dimensions |
|
| Production type | Ready to wear |
| Marks and inscriptions | 'Dans-Ez' (Label on centre back. Label on inner left seam displays the cup-size C-D.) |
| Credit line | Given by Alan Bergman |
| Summary | Dans-ez was founded in 1975 by former principal dancer Alan Bergman. The Company philosophy is to strive for excellence in design and production and to provide this at a price that is affordable. The brand was one of the first to promote undergarments for sport, emphasising excellence in design, creative innovation and advanced technology. This elasticised cotton bra sports top has been specifically formulated for ease of movement and comfort during exercise, with a low cut back that does not show under most sports clothing. The soft cotton and lycra shoulder straps should not slip off the shoulder or dig in and the unique cupless design was innovated to minimise painful breast bounce during exercise and the irreversible stretching of Cooper's ligaments. The extended midriff was designed this way in order to prevent the top from riding up and thus causing discomfort - there are no hooks, wires, clasps, or fasteners incorporated into the design for the same reason. Considering its purpose as a sports bra, no nylon has been used in its construction, only absorbent cotton, a material which allows the skin to breathe easily and is also quick-drying, thus helping the wearer to stay cool. This 2006 design differs little from the original Minimal Bounce Bra launched by Bergman in Britain the early 1970s. |
| Collection | |
| Accession number | T.35-2007 |
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| Record created | July 4, 2007 |
| Record URL |
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