packaging
Packaging
1978
1978
| Artist/Maker | |
| Place of origin |
Packaging for nude panty thong, 'The Thong', by Rudi Gernreich for Lily of France, USA, 1978
Object details
| Categories | |
| Object type | |
| Title | packaging |
| Materials and techniques | Cardboard and plastic |
| Brief description | Packaging for nude panty thong, 'The Thong', by Rudi Gernreich for Lily of France, USA, 1978 |
| Dimensions |
|
| Gallery label | 'The Thong'
Rudi Gernreich is credited as the inventor of the 'thong'. He designed one as a unisex bathing suit in 1974 when Los Angeles banned nude public swimming. Women could buy an optional top.
Gernreich also designed thongs to be worn as underwear. They were made for women from 1975 by the American company Lily of France with the trademark, 'The Thong'. The colour of this thong is termed, 'golden nude'.
Thong
Rudi Gernreich (1922-85) for Lily of France
USA, 1978
Nylon and spandex
Anonymous gift(16/04/2016-12/03/2017) |
| Credit line | Given anonymously |
| Object history | Registered File: 2016/158 |
| Collection | |
| Accession number | T.197:2-2016 |
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| Record created | April 20, 2016 |
| Record URL |
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