Not on display

packaging

Packaging
1978
Artist/Maker
Lily of France
Rudi Gernreich
Place of origin
USA

Packaging for nude panty thong, 'The Thong', by Rudi Gernreich for Lily of France, USA, 1978

Object details

Categories
Packaging
Underwear
Object type
packaging
Titlepackaging
Materials and techniques
Cardboard and plastic
Cardboard
Plastic
Brief description
Packaging for nude panty thong, 'The Thong', by Rudi Gernreich for Lily of France, USA, 1978
Dimensions
  • Height: 120mm
  • Width: 45mm
  • Depth: 45mm
Gallery label
(16/04/2016-12/03/2017)
'The Thong'

Rudi Gernreich is credited as the inventor of the 'thong'. He designed one as a unisex bathing suit in 1974 when Los Angeles banned nude public swimming. Women could buy an optional top.

Gernreich also designed thongs to be worn as underwear. They were made for women from 1975 by the American company Lily of France with the trademark, 'The Thong'. The colour of this thong is termed, 'golden nude'.

Thong
Rudi Gernreich (1922-85) for Lily of France
USA, 1978
Nylon and spandex
Anonymous gift
Credit line
Given anonymously
Object history
Registered File: 2016/158
Collection
Textiles and Fashion Collection
Accession number
T.197:2-2016

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Record createdApril 20, 2016
Record URL
https://collections.vam.ac.uk/item/O1350012/packaging-packaging-rudi-gernreich/
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