Ski-ing Kit
Brochure
1930s (made)
1930s (made)
| Artist/Maker | |
| Place of origin |
8 unnumbered pages illustrations 234 mm
Object details
| Categories | |
| Object type | |
| Title | Ski-ing Kit (published title) |
| Materials and techniques | printed brochure |
| Brief description | Ski-ing Kit. Fortnum & Mason Ltd, 1930s |
| Physical description | 8 unnumbered pages illustrations 234 mm |
| Style | |
| Production type | Mass produced |
| Gallery label | Ski-ing kit
London, 1930s
Fitness was an obsession of the 1930s. Upmarket department stores sold sportswear and equipment for aspirational pastimes such as skiing. Fortnum & Mason opened a sports department in 1930 where customers could learn to ski using the in-store ski slope and ‘how-to’ films. Fortnum’s employed a variety of styles for its promotional material. On the minimal cover of this catalogue speed is suggested by the simple brush-stroke figures.
Screenprint
Issued by Fortnum & Mason Ltd
Museum no. 38041800898298(2018) |
| Object history | From a collection of examples of commercial printing and design including catalogues and books as well as a variety of ephemera such as magazine covers, promotional cards, loose sheets, book plates, book jackets, trade cards, advertisement proofs, wine labels, menu cards etc. Firms include Shell-Mex, Austin Reed, Guinness, Heals, Imperial Airways, Orient Line. Designers include McKnight Kauffer, El Lissitsky, Bawden, Bayer, Gill, Tschichold. Categories of material include architecture, broadcasting, costume, interior design, motor industry, food and drink. In 1936 the National Art Library decided to lay the foundations of a "collection of commercial typography and to exhibit contemporary specimens from time to time so that the trend of typographic design, both in this country and abroad, could be appraised by students of industrial art". The Keeper of the Library, Philip James was largely instrumental in acquiring the material. The bulk of the collection consists of examples from the 1930s, especially 1936 - 1939, with a smattering of items from the 1940s. The collection is further supplemented with material from the 1960s which the Library inherited from the Circulation Department of the Museum after its closure in 1978. As these two groups of material stand as historic collections in their own right, any further examples acquired by the Library have been catalogued individually and not added to this designated 'closed collection'. Currently uncatalogued. A typescript list is available on request at the Main Counter; this list does not include the material inherited from the Circulation Department. |
| Other numbers |
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| Collection | |
| Library number | 38041800898298 |
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| Record created | April 15, 2016 |
| Record URL |
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