Lincoln Zephyr V12 Pour l'elite

Trade Literature
1930s (made)
Lincoln Zephyr V12 Pour l'elite thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
National Art Library

Lincoln Zephyr V12 Pour l'elite

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Publisher:
Paris

Description:
colour illustrations 338 mm

Notes:
Produced by Matford company
Matford company existed between 1934 and 1940
Title from cover




object details
Categories
Object Type
Brief Description
Lincoln Zephyr V12 Pour l'elite. Paris, Matford, 1930s.
Physical Description
Lincoln Zephyr V12 Pour l'elite



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Publisher:

Paris



Description:

colour illustrations 338 mm



Notes:

Produced by Matford company

Matford company existed between 1934 and 1940

Title from cover





Dimensions
  • Length: 341mm (closed) (Note: Measured in Book Conservation measuring box)
  • Width: 261mm (closed) (Note: Measured in Book Conservation measuring box)
  • Depth: 2mm (closed) (Note: Measured in Book Conservation measuring box)
Style
Production typeMass produced
Gallery Label
Lincoln Zephyr V12 pour l’élite Paris, 1936 The 1930s were a golden age for motor transport, with cars becoming more technically advanced and beautifully designed. Previously the preserve of the rich, cars were increasingly an aspirational - and affordable - commodity for the middle class. This opulent brochure for Ford’s Lincoln model, produced by experimental French printing company Draeger, uses metallic printing both to promote the fantasy of driving and to provide practical specifications about the car's mechanics. Halftone and colour offset lithography Designed and printed by Draeger Brothers for Matford SA Museum no. 38041800898249
Object history
Collection of examples of commercial printing and design including catalogues and books as well as a variety of ephemera such as magazine covers, promotional cards, loose sheets, book plates, book jackets, trade cards, advertisement proofs, wine labels, menu cards etc. Firms include Shell-Mex, Austin Reed, Guinness, Heals, Imperial Airways, Orient Line. Designers include McKnight Kauffer, El Lissitsky, Bawden, Bayer, Gill, Tschichold. Categories of material include architecture, broadcasting, costume, interior design, motor industry, food and drink.



In 1936 the National Art Library decided to lay the foundations of a "collection of commercial typography and to exhibit contemporary specimens from time to time so that the trend of typographic design, both in this country and abroad, could be appraised by students of industrial art". The Keeper of the Library, Philip James was largely instrumental in acquiring the material. The bulk of the collection consists of examples from the 1930s, especially 1936 - 1939, with a smattering of items from the 1940s.

The collection is further supplemented with material from the 1960s which the Library inherited from the Circulation Department of the Museum after its closure in 1978. As these two groups of material stand as historic collections in their own right, any further examples acquired by the Library have been catalogued individually and not added to this designated 'closed collection'.
Bibliographic Reference
'Modern Publicity', 1937-8, p. 97. ADVERTISER: Lincoln Zephyr DESIGNER and PRODUCER: Draeger Freres, Paris
Other Numbers
  • Jobbing Printing Box 27a - NAL Pressmark
  • 904805 - Horizon bib. number
Collection
Library Number
38041800898249

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record createdApril 14, 2016
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