Zn

Trade Literature
1930s (made)
Zn thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
National Art Library
Place Of Origin

Zn

Publisher:
England

Description:
8 pages illustrated 225 mm

Notes:
Title from cover
Zinc Development Association Limited
Spiral bound
Sheet of zinc between pages 4 and 5




object details
Categories
Object Type
Materials and Techniques
spiral binding securing single leaves
Brief Description
ZN. Zinc Development Association Limited.
Physical Description
Zn



Publisher:

England



Description:

8 pages illustrated 225 mm



Notes:

Title from cover

Zinc Development Association Limited

Spiral bound

Sheet of zinc between pages 4 and 5





Dimensions
  • Length: 226mm (closed) (Note: Measured by Book Conservation in measuring box)
  • Width: 250mm (closed) (Note: Measured by Book Conservation in measuring box)
  • Depth: 6mm (closed) (Note: Measured by Book Conservation in measuring box)
  • Width: 494mm (open)
  • The zinc sheet lifted height: 70mm (Open with zinc sheet raised) (Note: approximate measurement)
Style
Production typeMass produced
Gallery Label
Zn: what do you know about zinc? London, 1930s Zinc was used in the construction boom of the 1930s when many new houses and factories were built. The Housing and Slum Clearance Act (1930) legislated to replace dark, crowded and dirty houses with brighter, cleaner, more spacious homes. This building trade brochure is given a scientific, progressive look with a clear uncluttered cover design, and the use of the symbol for zinc taken from the periodic table of chemical elements. Halftone and lithography Issued by the Zinc Development Association Museum no. 38041800576530(2018)
Object history
Collection of examples of commercial printing and design including catalogues and books as well as a variety of ephemera such as magazine covers, promotional cards, loose sheets, book plates, book jackets, trade cards, advertisement proofs, wine labels, menu cards etc. Firms include Shell-Mex, Austin Reed, Guinness, Heals, Imperial Airways, Orient Line. Designers include McKnight Kauffer, El Lissitsky, Bawden, Bayer, Gill, Tschichold. Categories of material include architecture, broadcasting, costume, interior design, motor industry, food and drink.



In 1936 the National Art Library decided to lay the foundations of a "collection of commercial typography and to exhibit contemporary specimens from time to time so that the trend of typographic design, both in this country and abroad, could be appraised by students of industrial art". The Keeper of the Library, Philip James was largely instrumental in acquiring the material. The bulk of the collection consists of examples from the 1930s, especially 1936 - 1939, with a smattering of items from the 1940s.

The collection is further supplemented with material from the 1960s which the Library inherited from the Circulation Department of the Museum after its closure in 1978. As these two groups of material stand as historic collections in their own right, any further examples acquired by the Library have been catalogued individually and not added to this designated 'closed collection'.
Other Numbers
  • Jobbing Printing Box 7 - NAL Pressmark
  • 904592 - Horizon bib. number
Collection
Library Number
38041800576530

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record createdApril 14, 2016
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