Wedding Dress thumbnail 1
Not currently on display at the V&A

Wedding Dress

1947 (made)
Artist/Maker
Place of origin

Full length wedding dress of white figured acetate silk and embroidered silk tulle veil.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Wedding Dress
  • Wedding Veil
Materials and techniques
Acetate silk and embroidered silk tulle veil, wax and wire
Brief description
Wedding dress of acetate silk and embroidered silk tulle veil, Marie of Luton, England, 1947
Physical description
Full length wedding dress of white figured acetate silk and embroidered silk tulle veil.
Production typeModel
Marks and inscriptions
(Cryptic label depicting two parallel bars on either side of a solid black spot. This is the "Double Elevens" label indicating non-Utility garments from a manufacturer's most expensive line. )
Credit line
Given by Mrs H.V. Everett
Object history
This dress was worn by Marie Vidoykovitch for her marriage on 21 June 1947 to Howard Everett at Leckworth Free Church, Hertfordshire.

The labels in the dress include the "Double Elevens" tag, which used to be regularly mis-identified as a British Utility mark assumed to indicate higher-end quality Utility merchandise, or items made solely for export, but in fact is actually a trade label introduced from April 1946 and used up until March 1952. In a press notice from the UK Government in July 1946, it was stated:

"Press Notice: Some of the women's coats, suits and dresses now reaching the shops bear the following label (11011). This mark does not mean that the garment is a Utility one. On the contrary, it means that it is in the most expensive range of that manufacturers non utility production, for a manufacturer may use it only if he is using clothing which is not utility and for which he has paid more than a given price. The mark should not be confused with the (CC41) Utility mark."
Production
Reason For Production: Commission
Collection
Accession number
T.232:1, 2-1998

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Record createdFebruary 21, 2007
Record URL
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