Paper Bag
1970 - 1975 (designed)
| Artist/Maker | |
| Place of origin |
Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Paper, printed |
| Brief description | Brown paper bag with no handles, designed for Creative Playthings by Fredun Shapur, USA, early 1970s |
| Physical description | Flat brown paper bag with no handles. Printed on one side with dark blue logo of Creative Playthings, which is a stylised, simplified child's face. |
| Dimensions |
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| Style | |
| Production type | Mass produced |
| Credit line | Given by Fredun Shapur |
| Object history | Fredun Shapur designed the logo and packaging for toy store Creative Playthings in the early 1970s, which encompassed all catalogues and packaging as well as logos and store designs. He was a strong force in shaping and communicating the messaging and ethos of the company. |
| Summary | Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions. |
| Collection | |
| Accession number | B.23-2015 |
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| Record created | July 23, 2015 |
| Record URL |
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