Not currently on display at the V&A

Cloth Bricks

Cloth Bricks
1969 (made)
Artist/Maker
Place of origin

Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.


Object details

Category
Object type
Parts
This object consists of 9 parts.
(Some alternative part names are also shown below)
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
  • Cloth Bricks
  • Prototype
TitleCloth Bricks (manufacturer's title)
Materials and techniques
cloth
Brief description
Cloth Bricks, by Fredun Shapur, Creative Playthings, 1969
Physical description
Set of nine cloth bricks that have different figures such as animals, plants and fruits painted on their surfaces.
Dimensions
  • Length: 10cm
  • Width: 10cm
Style
Production typeMass produced
Credit line
Given by Fredun Shapur
Object history
Mira Shapur and Amy Ogata, Fredun Shapur: Playing with Design, Piqpoq Editions, Paris, 2013, p. 65

Summary
Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.
Collection
Accession number
B.21:1 to 9-2015

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJuly 23, 2015
Record URL
Download as: JSON