Cloth books thumbnail 1
Cloth books thumbnail 2
Not currently on display at the V&A

Cloth books

Cloth Books
1971 (made)
Artist/Maker
Place of origin

Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.


Object details

Categories
Object type
Parts
This object consists of 3 parts.
(Some alternative part names are also shown below)
  • Plastic Bag
  • Prototype
  • Cloth Book
  • Prototype
  • Cloth Book
  • Prototype
TitleCloth books (manufacturer's title)
Materials and techniques
cloth
Brief description
Cloth book of assorted pictures, by Fredun Shapur for Creative Playthings, USA, 1971
Physical description
One 8-page cloth book with animal images like elephant, kangaroo, penguins illustrated on the book. Another 8-page cloth book with images of boat, tree, building and helicopter.
Dimensions
  • Book length: 15cm
  • Book width: 15cm
Style
Credit line
Given by Fredun Shapur
Object history
Mira Shapur and Amy Ogata, Fredun Shapur: Playing with Design, Piqpoq Editions, Paris, 2013, p. 66
Summary
Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.
Collection
Accession number
B.3:1 to 3-2015

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Record createdJuly 23, 2015
Record URL
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