Love Among the Millionaires thumbnail 1
Not currently on display at the V&A

Love Among the Millionaires

Costume
ca. 1930 (made)
Artist/Maker
Place of origin

This dress was reputedly worn by Clara Bow in an unidentified film. Bow was one of the most popular performers of the silent era and one of the few to make the transition to sound films in 1927. Bow was the original ‘It’ girl, nicknamed after her appearance in the film It (1927) brought her global fame. In 1927, Cosmopolitan published a serial in which writer Elinor Glyn described 'It' as ‘a quality possessed by some which draws all others with its magnetic force’. The term ‘The It Girl’ has since entered the cultural lexicon.

The British Film Institute (BFI) acquired its costume collection for display at the Museum of the Moving Image, which existed on the South Bank in London between 1988 and 1999. The collection is made up of British, European, American and Japanese films and covers the period from the silent film era to the mid-1990s. It contains a wealth of historic and significant film costumes worn by major performers and designed by some of the 20th century’s most important film costume designers. The collection was transferred to the V&A in 2015.


Object details

Categories
Object type
TitleLove Among the Millionaires (generic title)
Materials and techniques
Stitching, beading
Brief description
Costume worn by Clara Bow in Love Among the Millionaires, designed by Travis Banton, 1930
Physical description
Short pale gold dress with a bow on the front and decorated with silver beads.
Dimensions
  • Height: 100cm (approximate)
  • Width: 42cm (approximate)
Credit line
Given by the British Film Institute
Summary
This dress was reputedly worn by Clara Bow in an unidentified film. Bow was one of the most popular performers of the silent era and one of the few to make the transition to sound films in 1927. Bow was the original ‘It’ girl, nicknamed after her appearance in the film It (1927) brought her global fame. In 1927, Cosmopolitan published a serial in which writer Elinor Glyn described 'It' as ‘a quality possessed by some which draws all others with its magnetic force’. The term ‘The It Girl’ has since entered the cultural lexicon.

The British Film Institute (BFI) acquired its costume collection for display at the Museum of the Moving Image, which existed on the South Bank in London between 1988 and 1999. The collection is made up of British, European, American and Japanese films and covers the period from the silent film era to the mid-1990s. It contains a wealth of historic and significant film costumes worn by major performers and designed by some of the 20th century’s most important film costume designers. The collection was transferred to the V&A in 2015.
Collection
Accession number
S.1651-2015

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Record createdMay 29, 2015
Record URL
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