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Here We Go Round The Mulberry Bush

Design
1967 (made)
Artist/Maker
Downton Advertising
Fair, Vic (designer)
Place of origin
United Kingdom (made)

Vic Fair is recognised as one of the most significant designers working on British Film Posters in the post-war period.
'Here We Go Round The Mulberry Bush' (1967) is one of Fair's most notable poster designs, chiefly for its innovative use of silver-mirror paper for the face of the lead character. this was ground-breaking use of an additional medium at a time when cinema posters were printed solely in ink. The concept allowed the viewer to see their own image appearing on the poster in the role of the protagonist. The film was a comic take on the increasingly permissive society of the 1960s.

Object details

Categories
Designs
Posters
Object type
Design
TitleHere We Go Round The Mulberry Bush (generic title)
Materials and techniques
Photo-lithograph and printed paper pasted on card with pencil annotations
Pencil
Paper
Ink
Photo Lithograph
Printed
Pasted
Written
Brief description
Vic Fair, Design for film poster 'Here We Go Round The Mulberry Bush', 1967
Physical description
Early version of poster for 'Here We Go Round The Mulberry Bush', title of film written in red script at top of poster with face of protagonists and behind the protagonists face there is a group of figures dressed in 60s clothing. Protagonists face covered in silver paper. Notes annotate the poster which is stuck onto a board.
Dimensions
  • Height: 76cm
  • Width: 102cm
Style
Mid 20th Century
Production typeDesign
Marks and inscriptions
  • (Annotations to design and text placement made in pencil)
  • CLIVE DONNER'S film of "HERE WE GO ROUND THE MULBERRY BUSH" (film title & director)
  • THE RACE IS ON (Text in tree)
  • I AM A VIRGIN (Text on badge, on protaganists lapel)
  • Introducing BARRY EVANS JUDY GEESON - ANGELA SCOULAR - SHEILA WHITE - ADRIENNE POSTA VANESSA HOWARD - DIANE KEEN Music by THE SPENCER DAVIS GROUP/STEVIE WINWOOD AND TRAFFIC Screenplay by HUNTER DAVIES from his novel Additional Dialogue by LARRY KRAMER + Associate Producer LARRY KRAMER Produced and Directed by CLIVE DONNER *TECHNICOLOR* (Text in bottom left hand corner of poster)
  • Hear TRAFFIC singing the title song 'HERE WE GO ROUND THE MULBERRY BUSH' and THE SPENCER DAVIS GROUP Performing 8 new hits! All on the Uniter Artists Soundtrack Album (Text in box at bottom middle of poster. )
Credit line
Given by Vic Fair
Summary
Vic Fair is recognised as one of the most significant designers working on British Film Posters in the post-war period.
'Here We Go Round The Mulberry Bush' (1967) is one of Fair's most notable poster designs, chiefly for its innovative use of silver-mirror paper for the face of the lead character. this was ground-breaking use of an additional medium at a time when cinema posters were printed solely in ink. The concept allowed the viewer to see their own image appearing on the poster in the role of the protagonist. The film was a comic take on the increasingly permissive society of the 1960s.
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.804-2014

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Record createdNovember 19, 2014
Record URL
https://collections.vam.ac.uk/item/O1303358/here-we-go-round-the-design-fair-vic/
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