This token was one of a series produced by the Birmingham coin manufacturer William Lutwyche and designed by C. James of Bow Street, London during his second London period when he lived in Bow Street, Covent Garden, from 1795 to 1800.

It advertises animals in Pidcock's menagerie at Exeter Change, an exhibition hall in London's Strand from 1773. The menagerie was divided into three rooms and included African lions, tigers, beavers, emus and ostriches. An advertisement referring to the two-headed heifer, or young cow that appeared on one of these tokens appeared in the 29th January 1791 edition of the London Chronicle. According to The Morning Chronicle in 1808, the animals could be viewed for a shilling a room, or all three rooms for two shillings and sixpence. Gilbert Pidcock began with a small travelling menagerie, but in 1793 bought the stock of Thomas Clark, a dealer in wild birds and animals who had the lease of Exeter Change in London's Strand. Pidcock kept his animals there but toured them to London fairs and the provinces during the summer. Pidcock died in 1810 aged 67, and was succeeded by the travelling menagerie owner Stephen Polito (1863-1814), and then by Edward Cross (1774-1854) who bought it on Polito's death. Exeter Change was demolished in 1829, and after Cross moved his menagerie to the King's Mews, Trafalgar Square, some of his animals were sold to the new London Zoo in Regent's Park. In 1831 Cross sold the remaining animals to the Surrey Literary, Scientific and Zoological Indtitution and the animals were moved to the Surrey Zoological Gardens in Kennington.