Vype Reload thumbnail 1
Not on display

Vype Reload

Electronic Cigarettes
2014 (manufactured)
Artist/Maker
Place of origin

An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco.

First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially and in 2014 global sales are expected to reach £4 billion.

There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. British American Tobacco was the first of the large established tobacco firms to enter the UK e-cigarette market in 2013. An advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.


Vype brand e-cigarettes are designed and manufactured by CN Creative, a division of British American Tobacco. Their design closely resembles a traditional cigarette, both in appearance and sensation, with a rubberised coating that attempts to recreate the feel of cigarette paper. The filter-like part of the cigarette is replaceable and contains the nicotine liquid; the white part contains the battery, recharged by screwing on to a USB attachment.

Object details

Categories
Object type
Parts
This object consists of 11 parts.

  • Electronics
  • Electronics
  • Cigarette Cases
  • Leaflet
  • Sleeve
  • Electronics
  • Caps (Closures)
  • Leaflet
  • Packaging
  • Packaging
  • Packaging
TitleVype Reload (manufacturer's title)
Materials and techniques
Brief description
Electronic cigarettes, Vype Reload, manufactured for CN Creative, 2014
Dimensions
  • Height: 95mm
  • Width: 40mm
  • Depth: 15mm
Width = 40 mm Depth = 15 mm
Gallery label
02.05.2014 An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco. First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially, fuelled by their promotion as a healthier alternative to tobacco and by widespread smoking bans in public places. There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. ‘Big Tobacco’ companies entered the UK e-cigarette market in 2013, and an advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television. Vype ‘reload’ e-cigarettes 2013 Designed in Manchester, UK Designed and manufactured on behalf of CN Creative, a division of British American Tobacco Plastic, electronics and liquid solution Museum no. CD.37, 38 -2014 (02/07/2014)
Association
Summary
An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco.

First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially and in 2014 global sales are expected to reach £4 billion.

There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. British American Tobacco was the first of the large established tobacco firms to enter the UK e-cigarette market in 2013. An advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.


Vype brand e-cigarettes are designed and manufactured by CN Creative, a division of British American Tobacco. Their design closely resembles a traditional cigarette, both in appearance and sensation, with a rubberised coating that attempts to recreate the feel of cigarette paper. The filter-like part of the cigarette is replaceable and contains the nicotine liquid; the white part contains the battery, recharged by screwing on to a USB attachment.
Collection
Accession number
CD.37:1 to 11-2014

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdMay 15, 2014
Record URL
Download as: JSON