Vype Reload

Electronic Cigarettes
2014 (manufactured)
Vype Reload thumbnail 1
Not currently on display at the V&A

Artist/Maker
Place Of Origin

An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco.

First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially and in 2014 global sales are expected to reach £4 billion.

There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. British American Tobacco was the first of the large established tobacco firms to enter the UK e-cigarette market in 2013. An advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.


Vype brand e-cigarettes are designed and manufactured by CN Creative, a division of British American Tobacco. Their design closely resembles a traditional cigarette, both in appearance and sensation, with a rubberised coating that attempts to recreate the feel of cigarette paper. The filter-like part of the cigarette is replaceable and contains the nicotine liquid; the white part contains the battery, recharged by screwing on to a USB attachment.


object details
Categories
Object Type
Parts
This object consists of 11 parts.

  • Electronics
  • Electronics
  • Cigarette Cases
  • Leaflet
  • Sleeve
  • Electronics
  • Caps (Closures)
  • Leaflet
  • Packaging
  • Packaging
  • Packaging
Materials and Techniques
Brief Description
Electronic cigarettes, Vype Reload, manufactured for CN Creative, 2014
Dimensions
  • Height: 95mm
  • Width: 40mm
  • Depth: 15mm
Gallery Label
02.05.2014 An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco. First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially, fuelled by their promotion as a healthier alternative to tobacco and by widespread smoking bans in public places. There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. ‘Big Tobacco’ companies entered the UK e-cigarette market in 2013, and an advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television. Vype ‘reload’ e-cigarettes 2013 Designed in Manchester, UK Designed and manufactured on behalf of CN Creative, a division of British American Tobacco Plastic, electronics and liquid solution Museum no. CD.37, 38 -2014 (02/07/2014)
Association
Summary
An electronic cigarette is a battery-powered device that heats and vaporises a liquid containing nicotine to give the sensation of smoking a cigarette but without tobacco.



First patented in 1963, the basic design for today’s e-cigarettes was pioneered by Chinese pharmacist Hon Lik, who began manufacturing and exporting his own version in 2003. Since then demand for e-cigarettes has grown exponentially and in 2014 global sales are expected to reach £4 billion.



There is currently no regulation of the manufacture, sale and promotion of e-cigarettes but their popularity is prompting regulators to take notice. Currently, they are marketed both as smoking cessation aids and as a glamorous new consumer product that circumvents smoking bans. British American Tobacco was the first of the large established tobacco firms to enter the UK e-cigarette market in 2013. An advertisement for Vype aired nearly 50 years after tobacco advertising was banned on British television.





Vype brand e-cigarettes are designed and manufactured by CN Creative, a division of British American Tobacco. Their design closely resembles a traditional cigarette, both in appearance and sensation, with a rubberised coating that attempts to recreate the feel of cigarette paper. The filter-like part of the cigarette is replaceable and contains the nicotine liquid; the white part contains the battery, recharged by screwing on to a USB attachment.

Collection
Accession Number
CD.37:1 to 11-2014

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record createdMay 15, 2014
Record URL