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Work Buy Consume Die

Poster
1994 (designed)
Artist/Maker
Place of origin

'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.

Object details

Categories
Object type
TitleWork Buy Consume Die (assigned by artist)
Materials and techniques
Offset lithograph
Brief description
Poster, 'Work Buy Consume Die' by The Designers Republic (tDR™). Sheffield, 1994.
Physical description
Offset lithograph poster in red and black, with text and an adapted Pepsi cola logo in red.
Dimensions
  • Height: 42cm
  • Width: 29.7cm
Gallery label
‘Work Buy Consume Die’ is the slogan of the imaginary ‘Pho-Ku Corporation’ invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate-driven consumerism in the 1990s, but also acknowledging their role in this process, Designer’s Republic devised an anti-corporate identity to counter the force of global branding. (10/04/2014)
Summary
'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.
Collection
Accession number
E.127-2013

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Record createdApril 10, 2014
Record URL
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