Work Buy Consume Die
Poster
1994 (designed)
1994 (designed)
Artist/Maker | |
Place of origin |
'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.
Object details
Categories | |
Object type | |
Title | Work Buy Consume Die (assigned by artist) |
Materials and techniques | Offset lithograph |
Brief description | Poster, 'Work Buy Consume Die' by The Designers Republic (tDR™). Sheffield, 1994. |
Physical description | Offset lithograph poster in red and black, with text and an adapted Pepsi cola logo in red. |
Dimensions |
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Gallery label | ‘Work Buy Consume Die’ is the slogan of the imaginary ‘Pho-Ku Corporation’ invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate-driven consumerism in the 1990s, but also acknowledging their role in this process, Designer’s Republic devised an anti-corporate identity to counter the force of global branding. (10/04/2014) |
Summary | 'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding. |
Collection | |
Accession number | E.127-2013 |
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Record created | April 10, 2014 |
Record URL |
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