Work Buy Consume Die

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Artist/Maker	The Designers Republic (designers) Ian Anderson (artist)
Place of origin	Sheffield (made)

'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.

Object details

Categories	Posters Advertising
Object type	Poster
Title	Work Buy Consume Die (assigned by artist)
Materials and techniques	Offset lithograph Paper Colour Offset Lithograph
Brief description	Poster, 'Work Buy Consume Die' by The Designers Republic (tDR™). Sheffield, 1994.
Physical description	Offset lithograph poster in red and black, with text and an adapted Pepsi cola logo in red.
Dimensions	Height: 42cm Width: 29.7cm
Gallery label	(10/04/2014) ‘Work Buy Consume Die’ is the slogan of the imaginary ‘Pho-Ku Corporation’ invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate-driven consumerism in the 1990s, but also acknowledging their role in this process, Designer’s Republic devised an anti-corporate identity to counter the force of global branding.
Summary	'Work Buy Consume Die' is the slogan of the imaginary Pho Ku Corporation invented by Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.127-2013

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Record created	April 10, 2014
Record URL	https://collections.vam.ac.uk/item/O1290848/work-buy-consume-die-poster-ian-anderson/

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