Fifi thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Design 1900 to Now, Room 76

This object consists of 8 parts, some of which may be located elsewhere.

Fifi

Shoes
2014 (manufactured)
Artist/Maker
Place of origin

The colour nude is often used in fashion to describe a light peachy-beige tone representing the colour of Caucasian skin. In autumn 2013 the French fashion house Christian Louboutin launched The Nudes Collection, a range of shoes in five skin tones. This was the first time that a major fashion house had adjusted its definition of nude to include skin colours other than white.

Window displays used elaborately mounted mannequin arms to show how the new shades matched various skin tones. Arms were used instead of legs to avoid sensitivities in countries where the unclothed leg is taboo. As well as challenging perceptions of the term nude, the collection reflects the changing global economy, targeting women of different ethnicities in parts of the world where middle-class incomes are on the rise.


While Crayola changed the name of their Flesh crayon to Peach in 1962, the fashion industry is only just catching on. In 2010, British Elle editor Lorraine Candy defended the use of the descriptor nude as ‘a defined colour. It’s white nude, not black nude’. It is also the name of a tone in the Pantone Colour Matching System (12-0911). With his The Nudes Collection, Louboutin is challenging the dominance of this perception of white skin tone being the official nude; in doing so he is increasing the appeal of the company’s collections to a wider global audience.

Louboutin also released a free and very simple app for iPhone users to accompany The Nudes Collection. The app uses the camera on the phone to match individual skin tones to that of one of the five colours available in the range. Extremely limited in its functionality (not even linking to their online shop), it adds an extra dimension of fun and frivolous technology to the marketing of the Nudes concept.


Object details

Categories
Object type
Parts
This object consists of 8 parts.

  • Shoe
  • Shoe
  • Shoe Bag
  • Shoe Bag
  • Heels
  • Heels
  • Box
  • Box Lid
TitleFifi (manufacturer's title)
Materials and techniques
Shoes made in nappa leather, on both heel and upper. Signature red Louboutin leather sole.
Brief description
Pair of Christian Louboutin Fifi pumps with 100mm heel in shade Blush No. 4, 2014
Physical description
Pair of Christian Louboutin Fifi pumps with 100mm heel in shade Blush No. 4 in box with red dust bag and heel dust bag.
Dimensions
  • Height: 16cm (shoe)
  • Width: 8cm (shoe)
  • Depth: 20cm (shoe)
Production typeMass produced
Gallery label
02.04.2014 The colour ‘nude’ is often used in fashion to describe a light peachy-beige tone representing the colour of Caucasian skin. In autumn 2013 the French fashion house Christian Louboutin launched ‘The Nudes Collection’, a range of shoes in five skin tones. This was one of the first times that a major fashion house had adjusted its definition of nude to include skin colours other than white. Window displays used elaborately mounted mannequin arms to show how the new shades matched various skin tones. Arms were used instead of legs to avoid sensitivities in countries where the unclothed leg is taboo. An app launched alongside the collection used a phone camera to match a user’s skin tone to a shoe colour. As well as challenging perceptions of the term ‘nude’, the collection reflects the changing global economy, targeting women of different ethnicities in parts of the world where middle-class incomes are on the rise. ‘Fifi’ pump in five nude shades 2013 Designed in Paris, France Designed by Christian Louboutin Ltd Leather Given by Christian Louboutin Museum no. CD.28:1, 2 to 32:1, 2-2014(02/07/2014)
Credit line
Given by Christian Louboutin
Summary
The colour nude is often used in fashion to describe a light peachy-beige tone representing the colour of Caucasian skin. In autumn 2013 the French fashion house Christian Louboutin launched The Nudes Collection, a range of shoes in five skin tones. This was the first time that a major fashion house had adjusted its definition of nude to include skin colours other than white.

Window displays used elaborately mounted mannequin arms to show how the new shades matched various skin tones. Arms were used instead of legs to avoid sensitivities in countries where the unclothed leg is taboo. As well as challenging perceptions of the term nude, the collection reflects the changing global economy, targeting women of different ethnicities in parts of the world where middle-class incomes are on the rise.


While Crayola changed the name of their Flesh crayon to Peach in 1962, the fashion industry is only just catching on. In 2010, British Elle editor Lorraine Candy defended the use of the descriptor nude as ‘a defined colour. It’s white nude, not black nude’. It is also the name of a tone in the Pantone Colour Matching System (12-0911). With his The Nudes Collection, Louboutin is challenging the dominance of this perception of white skin tone being the official nude; in doing so he is increasing the appeal of the company’s collections to a wider global audience.

Louboutin also released a free and very simple app for iPhone users to accompany The Nudes Collection. The app uses the camera on the phone to match individual skin tones to that of one of the five colours available in the range. Extremely limited in its functionality (not even linking to their online shop), it adds an extra dimension of fun and frivolous technology to the marketing of the Nudes concept.
Associated objects
Collection
Accession number
CD.31:1 to 8-2014

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Record createdFebruary 13, 2014
Record URL
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