Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C

Sun Mad Raisins

Poster
1982 (made)
Artist/Maker
Place Of Origin

‘Sun Mad’ dramatises the lethal consequences of pesticides used in commercial grape growing. In place of the famous Sun Maid Raisins logo – the embodiment of Californian sunshine and prosperity – we find the leering face of death. By subverting the brand, Hernandez points out the potential risks to both farmworkers and consumers.


object details
Categories
Object Type
Materials and Techniques
Screenprint
Brief Description
Screenprinted poster, 'Sun Mad Raisins' by Ester Hernandez; USA, 1982
Physical Description
Screenprinted poster showing a skeleton in a red bonnet holding a basket of grapes against a red background
Dimensions
  • Height: 66cm
  • Width: 51cm
Production typeLimited edition
Marks and Inscriptions
SUN MAD/ RAISINS/ UNNATURALY GROWN WITH INSECTICIDES MITICIDES HERBICIDES FUNGICIDES
Subjects depicted
Summary
‘Sun Mad’ dramatises the lethal consequences of pesticides used in commercial grape growing. In place of the famous Sun Maid Raisins logo – the embodiment of Californian sunshine and prosperity – we find the leering face of death. By subverting the brand, Hernandez points out the potential risks to both farmworkers and consumers.
Associated Object
E.43-2014 (Series)
Collection
Accession Number
E.42-2014

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record createdJanuary 8, 2014
Record URL