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McDonald's

Poster
Artist/Maker
Community CopyArt (printer)
Mould , Sally (designer)
Place of origin
London (made)

Portrait poster on the subject of McDonald's fast food, and a healthy balanced diet. The poster illustrates a variety of pictures, patched together including those of wasteland, and one of a baseball player milking a cow, and numerous news artciles, against a background of McDonald's wrappers and litter. The photographs are mainly in black and white, and the background litter is red and white.

Object details

Categories
Posters
Prints
Object type
Poster
TitleMcDonald's (generic title)
Materials and techniques
Laser copying, printing, paper, plastic laminate
Plastic Laminate
Paper
Printing
Brief description
Poster, produced by Sally Mould for Community Copy Art, London.
Physical description
Portrait poster on the subject of McDonald's fast food, and a healthy balanced diet. The poster illustrates a variety of pictures, patched together including those of wasteland, and one of a baseball player milking a cow, and numerous news artciles, against a background of McDonald's wrappers and litter. The photographs are mainly in black and white, and the background litter is red and white.
Dimensions
  • Height: 79.5cm
  • Width: 59.8cm
Dimensions include plastic laminate.
Marks and inscriptions
  • Our role in a well balanced diet (Headline produced by McDonald's)
  • The Gagadju aborigines of northern Australia warn each generation of their people not to burn the rainforest where they live. Anyone who sets fire to the trees, they say, may be struck blind - by the spirits of the forest blowing the smoke back into his face. So much forest is now in flames that great bands of fire, spreading across much of the tropics can easily be seen from space. And it seems, we are being afflicted by a kind of blindness. As the forest burns, a million species may soon become extinct. water sources on which a billion people depend for food are likely to dry up. The land will turn to desert. And the worlds climate itself will change. And yet the destruction is often merely to provide packaging for consumer foods, or to cut the price of a hamburger. Much serves short-term political ends, to de-fuse pressure for social reforms. It is as if the smoke, blowing back from the forest, were fatally shortening our sight.
Credit line
Given by the Greenwich Mural Workshop.
Object history
Poster featured in the Greenwich Mural Workshop's 1986 exhibition 'Printing is Easy...?'
Subjects depicted
McDonald's Corporation
Bibliographic reference
From the Greenwich Mural Workshop's 1986 exhibition 'Printing is Easy...?'
Collection
Prints, Drawings & Paintings Collection
Accession number
E.595-2013

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Record createdNovember 20, 2013
Record URL
https://collections.vam.ac.uk/item/O1275034/mcdonalds-poster-mould--sally/
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