When the Daily News newspaper was shut down in Zimbabwe for criticising Robert Mugabe's regime (claiming the Government were responsible for rigging elections, crushing the opposition and causing poverty, disease and economic collapse) the paper's editor started The Zimbabwean as a newspaper in exile. To raise awareness of the paper and drive sales, the South African based advertising agency TBWA/Hunt/Lascaris developed the Trillion Dollar campaign comprising of billboards, posters and flyers printed on Zimbabwean bank notes. The campaign highlighted the fact that Zimbabwe's hyperinflation had rendered them worth less than the paper they were printed on. The campaign represented an innovative and subversive use of materials to provide a powerful graphic representation of economic disaster. The campaign also won numerous awards around the world, including Africa's first Black Pencil award from the D&AD, an annual competition aimed at rewarding outstanding design.