The Toaster Project
Installation
2009 (made)
2009 (made)
Artist/Maker | |
Place of origin |
The Toaster Project is an attempt to investigate and replicate the manufacture of a mass produced everyday object – a toaster – on an artisanal scale, aimed at revealing the nature of mass manufacturing. The designer, Thomas Thwaites, documented the process through video, a publication and by collecting all the elements that went into the production of the toaster, including the apparatus he created for the refining and manufacturing processes. This installation collects all of these objects, consisting of the apparatus, materials, final toaster, digital images, video and publication.
The Toaster Project highlights the complexity of everyday mass-manufactured objects and the invisible supply chains of the globalised economy which make their low-cost production possible. In 2008 Thwaites bought a toaster from the British high-street retailer Argos, manufactured in China and priced at £3.94, and deconstructed it into its individual components. He then attempted to reproduce these components himself, from elements sourced or produced by himself in the UK; the plastic for the shell, the steel for the inner frame, the nickel for the heating element, the mica for the thermal and electrical insulation, and the copper for the electrical wires. He documented his journeys around Britain to collect the base elements of the materials, from mining steel in the Forest of Dean, to collecting mica from the mountains of the west coast of Scotland and acidic water containing dissolved copper from the Isle of Anglesey. He also devised his own ways of attaining the final materials from these sources, including attempts such as a smelting furnace made of hairdryers and a chimney pot, and a mould for the plastic case carved out of a block of wood. This investigation into the production of what is now a very cheap and easy to acquire object reveals the impossibility of making such a product on a small, local scale. It exposes the social and environmental consequences, including the decline of Britain’s manufacturing industries and pollution of natural resources, as a result of the disposability of consumer culture. Thomas also reveals that the cost of making his toaster was £1187.54, based on his direct spending alone. The project is a key example of critical design, and one of the first to be discussed globally beyond the design sector. In 2013 Thwaites was given the Emerging Design Studio of the Year award by Icon Magazine.
The Toaster Project highlights the complexity of everyday mass-manufactured objects and the invisible supply chains of the globalised economy which make their low-cost production possible. In 2008 Thwaites bought a toaster from the British high-street retailer Argos, manufactured in China and priced at £3.94, and deconstructed it into its individual components. He then attempted to reproduce these components himself, from elements sourced or produced by himself in the UK; the plastic for the shell, the steel for the inner frame, the nickel for the heating element, the mica for the thermal and electrical insulation, and the copper for the electrical wires. He documented his journeys around Britain to collect the base elements of the materials, from mining steel in the Forest of Dean, to collecting mica from the mountains of the west coast of Scotland and acidic water containing dissolved copper from the Isle of Anglesey. He also devised his own ways of attaining the final materials from these sources, including attempts such as a smelting furnace made of hairdryers and a chimney pot, and a mould for the plastic case carved out of a block of wood. This investigation into the production of what is now a very cheap and easy to acquire object reveals the impossibility of making such a product on a small, local scale. It exposes the social and environmental consequences, including the decline of Britain’s manufacturing industries and pollution of natural resources, as a result of the disposability of consumer culture. Thomas also reveals that the cost of making his toaster was £1187.54, based on his direct spending alone. The project is a key example of critical design, and one of the first to be discussed globally beyond the design sector. In 2013 Thwaites was given the Emerging Design Studio of the Year award by Icon Magazine.
Object details
Categories | |
Object type | |
Parts | This object consists of 32 parts.
|
Title | The Toaster Project (assigned by artist) |
Materials and techniques | Metal. resin, plastic, liquids |
Brief description | The Toaster Project, installation by Thomas Thwaites, UK, 2009 |
Dimensions |
|
Production type | Unique |
Credit line | Purchased by the Design Fund |
Summary | The Toaster Project is an attempt to investigate and replicate the manufacture of a mass produced everyday object – a toaster – on an artisanal scale, aimed at revealing the nature of mass manufacturing. The designer, Thomas Thwaites, documented the process through video, a publication and by collecting all the elements that went into the production of the toaster, including the apparatus he created for the refining and manufacturing processes. This installation collects all of these objects, consisting of the apparatus, materials, final toaster, digital images, video and publication. The Toaster Project highlights the complexity of everyday mass-manufactured objects and the invisible supply chains of the globalised economy which make their low-cost production possible. In 2008 Thwaites bought a toaster from the British high-street retailer Argos, manufactured in China and priced at £3.94, and deconstructed it into its individual components. He then attempted to reproduce these components himself, from elements sourced or produced by himself in the UK; the plastic for the shell, the steel for the inner frame, the nickel for the heating element, the mica for the thermal and electrical insulation, and the copper for the electrical wires. He documented his journeys around Britain to collect the base elements of the materials, from mining steel in the Forest of Dean, to collecting mica from the mountains of the west coast of Scotland and acidic water containing dissolved copper from the Isle of Anglesey. He also devised his own ways of attaining the final materials from these sources, including attempts such as a smelting furnace made of hairdryers and a chimney pot, and a mould for the plastic case carved out of a block of wood. This investigation into the production of what is now a very cheap and easy to acquire object reveals the impossibility of making such a product on a small, local scale. It exposes the social and environmental consequences, including the decline of Britain’s manufacturing industries and pollution of natural resources, as a result of the disposability of consumer culture. Thomas also reveals that the cost of making his toaster was £1187.54, based on his direct spending alone. The project is a key example of critical design, and one of the first to be discussed globally beyond the design sector. In 2013 Thwaites was given the Emerging Design Studio of the Year award by Icon Magazine. |
Collection | |
Accession number | W.12:1-2014 |
About this object record
Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.
You can write to us to suggest improvements to the record.
Suggest feedback
You can write to us to suggest improvements to the record.
Suggest feedback
Record created | August 13, 2013 |
Record URL |
Download as: JSONIIIF Manifest