Matilda Lunch Tin
Lunch Tin
ca. 10/2011 (Manufactured)
ca. 10/2011 (Manufactured)
| Artist/Maker | |
| Place of origin |
The Royal Shakespeare Company’s Matilda the Musical premiered at the Courtyard Theatre, Stratford-upon-Avon in November 2010 before transferring to the Cambridge Theatre in London’s West End in October 2011.
In March 2012, a month before Matilda the Musical won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance.
A souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students.
In addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency, the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today.
In March 2012, a month before Matilda the Musical won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance.
A souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students.
In addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency, the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today.
Object details
| Categories | |
| Object type | |
| Title | Matilda Lunch Tin (manufacturer's title) |
| Materials and techniques | Metal, forging, printing |
| Brief description | Official merchandise lunch box from the Royal Shakespeare Company's production of Matilda the Musical, 2012 |
| Physical description | Printed metal lunch tin for Matilda the Musical created by Kit Grover Ltd for the Royal Shakespeare Company |
| Dimensions |
|
| Marks and inscriptions | 'We are revolting children / Living in revolting times / We sing revolting songs / Using revolting rhymes' (Printed on face of lunch tin. Lyrics from musical number 'Revolting Children') |
| Gallery label | 7 MATILDA THE MUSICAL LUNCH TIN
2011
This metal lunch tin is one of a range of souvenirs created for the West End run of the Royal Shakespeare Company’s Matilda The Musical. It is decorated with lyrics from the show’s musical number ‘Revolting Children’, which capture the childhood anarchy of Roald Dahl’s original book. The lunch tin’s look is in keeping with the production’s design.
Musical by Dennis Kelly, lyrics and music by Tim Minchin, 2010,
based on the novel by Roald Dahl, 1988
Courtyard Theatre, Stratford-upon-Avon, and the Cambridge Theatre, London
Tin and plastic
Designed by Kit Grover and Rob Howell
Museum no. S.3198-2013
(March 2014) |
| Literary reference | Matilda |
| Summary | The Royal Shakespeare Company’s Matilda the Musical premiered at the Courtyard Theatre, Stratford-upon-Avon in November 2010 before transferring to the Cambridge Theatre in London’s West End in October 2011. In March 2012, a month before Matilda the Musical won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance. A souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students. In addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency, the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today. |
| Collection | |
| Accession number | S.3198-2013 |
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| Record created | August 1, 2013 |
| Record URL |
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