Matilda Lunch Tin
Lunch Tin
ca. 10/2011 (Manufactured)
ca. 10/2011 (Manufactured)
| Artist/Maker | |
| Place of origin |
The Royal Shakespeare Company’s Matilda the Musical premiered at the Courtyard Theatre, Stratford-upon-Avon in November 2010 before transferring to the Cambridge Theatre in London’s West End in October 2011.
In March 2012, a month before Matilda the Musical won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance.
A souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students.
In addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency, the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today.
In March 2012, a month before Matilda the Musical won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance.
A souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students.
In addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency, the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today.
Object details
| Categories | |
| Object type | |
| Title | Matilda Lunch Tin (manufacturer's title) |
| Materials and techniques | Metal, forging, printing |
| Brief description | Official merchandise lunch box from the Royal Shakespeare Company's production of Matilda the Musical, 2012 |
| Physical description | Printed metal lunch tin for Matilda the Musical created by Kit Grover Ltd for the Royal Shakespeare Company |
| Dimensions |
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| Marks and inscriptions | 'We are revolting children / Living in revolting times / We sing revolting songs / Using revolting rhymes' (Printed on face of lunch tin. Lyrics from musical number 'Revolting Children') |
| Gallery label |
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| Literary reference | Matilda |
| Summary | The Royal Shakespeare Company’s Matilda the Musical premiered at the Courtyard Theatre, Stratford-upon-Avon in November 2010 before transferring to the Cambridge Theatre in London’s West End in October 2011. In March 2012, a month before Matilda the Musical won seven Laurence Olivier Awards, including Best New Musical, the production was recorded for the Victoria and Albert Museum’s National Video Archive of Performance. A souvenir lunchbox, decorated with lyrics from the show’s musical number ‘Revolting Children’ was created especially for the London production. Although rare as a theatrical souvenir type, the decision to commission a lunchbox is extremely appropriate for a production based on Roald Dahl’s tale about a school girl and a production attended by a large number of students. In addition to demonstrating how theatrical souvenirs can help provide information about an audience's expected constituency, the lunchbox also highlights the importance of marketing , branding and merchandise to the theatre industry today. |
| Collection | |
| Accession number | S.3198-2013 |
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| Record created | August 1, 2013 |
| Record URL |
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