As a lifelong Beatles fan, the designer Peter Dean wanted to recreate the original poster that inspired John Lennon his 1967 song For The Benefit of Mr. Kite. Printed in Rochdale by Jones & Crosskill, the original poster advertised Pablo Fanque's Circus appearing in the town meadows in Rochdale in February 1843. Using a photograph of Lennon standing beside the poster Peter Dean deduced its measurements and design, and worked with the wood engraving artist Andy English to create the illustrations, and the printer Graham Bignell to recreate the typeface from his stock of antique font at his printing press, the New North Press in Shoreditch, where it was hand-inked and hand-pulled on an original Victorian 'Albion' press. This recreated poster was published in October 2012 by TAG Fine Arts in an edition of 1,967 to commemorate the 1967 release date of the album Sergeant Pepper's Lonely Hearts Club Band on which the song originally featured.

The original poster was bought by Lennon in January 1967 from an antiques shop in Sevenoaks, Kent, during a break in filming a promotional film at Knole Park for Strawberry Fields Forever. The poster advertised the 'last night but three' of Pablo Fanque's Circus at Rochdale, a Benefit performance for Messrs. William Kite and John Henderson, which meant that those performers took a percentage of the profits of that night's takings. Mr. Kite is advertised as being 'late of Wells' Circus', ie, Sadler's Wells in London, performing on his horse Zanthus and on the tightrope, while Mr. Henderson is advertised throwing twenty-one somersaults ('somersets') and leaping on a trampoline and over men, horses and fire. Pablo Fanque was William Derby (1796-1871) who grew up in Norwich and was apprenticed to the circus proprietor William Batty in about 1810. A talented equestrian, tightrope walker and acrobat, William Derby was Britain's first black circus owner in 1841, operating mainly in the north of England under his stage name Pablo Fanque. William Kite worked for Pablo Fanque from 1843 to 1845.

John Lennon told his music producer George Martin that he wanted a wash of sound on the track so that people hearing it: 'could smell the sawdust.' He took some of his lyrics verbatim, whilst others were changed in the interests of rhyme and scansion, including the name of the horse Zanthus which became Henry. 'Pablo Fanque's Circus Royal' became 'Pablo Fanque's Fair', taking place at Bishopsgate instead of Rochdale, and Mr. Henderson became 'the Hendersons': who would 'all be there/late of Pablo Fanque's Fair' replacing the original information that Mr Kite was: 'late of Wells's Circus'. The original poster for Pablo Fanque's Circus Royal promised entertainment in language that appealed to Lennon's sense of the ridiculous, including Mr Kite jumping through: 'a hogshead of real fire.' 'I had all the words staring me in the face one day when I was looking for a song' Lennon said. 'I hardly made up a word.'