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Look before you shop

Poster
1956 (made)
Artist/Maker
Council of Industrial Design (publisher)
Games, Abram (designer)
Schleger, Hans (designer)
Place of origin
Great Britain (printed)

'Look before you shop', poster advertising The Design Centre, London. The composition is made up of four arrows one pointing up (coloured blue), one down (pink) and one each left (red) and right (green), radiating from a central black and white logo of an eye in a diamond with a shaded area denoting another arrow. The words, 'Look before you shop' are printed over the upper two arrows, and below the design are the words, 'The Design Centre, Haymarket London SW1', with opening times.

Object details

Categories
Prints
Propaganda
Designs
Posters
Object type
Poster
TitleLook before you shop (generic title)
Materials and techniques
Colour lithograph
Paper
Ink
Lithography
Brief description
'Look before you shop', poster advertising The Design Centre, London, designed by Abram Games, with symbol by Hans Schleger (Zero), for the CoID, Britain, 1950s
Physical description
'Look before you shop', poster advertising The Design Centre, London. The composition is made up of four arrows one pointing up (coloured blue), one down (pink) and one each left (red) and right (green), radiating from a central black and white logo of an eye in a diamond with a shaded area denoting another arrow. The words, 'Look before you shop' are printed over the upper two arrows, and below the design are the words, 'The Design Centre, Haymarket London SW1', with opening times.
Dimensions
  • Height: 75.2cm
  • Width: 50.3cm
Marks and inscriptions
  • 'LOOK BEFORE YOU SHOP' (Incorporated into the design, in white letters, over the upper two, blue and green, arrows)
  • 'THE DESIGN CENTRE / HAYMARKET LONDON SW1 / MONDAY TO SATURDAY 9.30 to 5.30 FREE / THE COUNCIL OF INDUSTRIAL DESIGN' (Below image, alternating lines of white and blue text)
  • 'A. GAMES. / Symbol: Hans Schleger' (Artist's name, and designer of the logo, blue, to the upper right of the image)
  • 'WHO-PI2 - IMPRIMÉ EN SUISSE' (Publishers information, lower left corner, at edge)
  • 'ATAR, GENÈVE' (Printer's information, lower right corner, at edge)
  • 'DURLETTE AUSGESCHIEDEN / KUNSTGEWERBSMUSEUM DER STADT ZURICH / PLAKATSAMUNG' (Stamped lower left verso side of poster)
  • KUNSTGEWERBEMUSEUM d. STADT ZURICH' (Stamped lower left verso side of poster, circular stamp with shield and crown at centre)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Commerce
Design
Arrows
Eyes
Other number
LS.2071 - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.893-2004

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Record createdJuly 14, 2006
Record URL
https://collections.vam.ac.uk/item/O126060/look-before-you-shop-poster-games-abram/
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