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Soon in the Train by Escalator

Poster
1937 (printed), 1937 (issued)
Artist/Maker
London Transport Board (issued by)
Waterlow & Sons (printers)
Moholy-Nagy, László (artist)
Place of origin
Great Britain (printed)
London (issued)

Colour lithograph poster promoting the introduction of escalators on the London Underground. The design shows a diagram of an escalator on the right, with a cut-away to show the workings, together with three round diagrams on the left illustrating the escalator as a level platform, beginning to go down, and going down. There is a full text description in the centre and 'SOON IN THE TRAIN BY ESCALATOR' is lettered across the top of the design in blue and white.

Object details

Categories
Prints
Advertising
Transport
Posters
Object type
Poster
TitleSoon in the Train by Escalator (popular title)
Materials and techniques
Colour lithograph
Colour Lithography
Brief description
'Soon in the Train by Escalator'. Colour lithograph poster promoting the introduction of escalators on the London Underground system. Designed by László Moholy-Nagy and issued by the London Passenger Transport Board, England, 1937.
Physical description
Colour lithograph poster promoting the introduction of escalators on the London Underground. The design shows a diagram of an escalator on the right, with a cut-away to show the workings, together with three round diagrams on the left illustrating the escalator as a level platform, beginning to go down, and going down. There is a full text description in the centre and 'SOON IN THE TRAIN BY ESCALATOR' is lettered across the top of the design in blue and white.
Dimensions
  • Height: 101.3cm
  • Width: 63.1cm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Production typeMass produced
Marks and inscriptions
  • 'M-N' (Signed with artist's monogram)
  • 'Waterlow & Sons, London & Dunstable' (Printers name.)
  • '37-729-1500' (Dated and numbered)
  • 'SOON IN THE TRAIN BY ESCALATOR' (Lettered across the top of the design in blue and white.)
Subjects depicted
Innovation
Travel
Escalators
Associated object
E.590-1981
Bibliographic references
  • Borchardt-Hume,Achim ed. Albers and Moholy-Nagy: from the Bauhaus to the New World London : Tate, 2006. ISBN 1854376381. 190 p. : ill. (chiefly col.).
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • p. 185 Moholy-Nagy : future present / edited by Matthew S. Witkovsky, Carol S. Eliel, and Karole P.B. Vail ; with contributions by Julie Barten ... [et al.]. Chicago, Ill. : Art Institute of Chicago, 2016. 9780300214796
Other number
27/C6 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.591-1981

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Record createdJune 13, 2006
Record URL
https://collections.vam.ac.uk/item/O125115/soon-in-the-train-by-poster-moholy-nagy-lászló/
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