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Golliwog's Jaunt

Christmas Card
1930-1970 (Printed and published)
Artist/Maker
Place of origin

The original golliwog was a central character in a series of books by Bertha and Florence Upton published between 1895 and 1909. Florence, the illustrator of the stories, based the golliwog on a doll she had acquired in the US in the 1880s. The appearance of this doll was influenced by the Blackface performance tradition. From the late 19th century until the 1960s, the golliwog flourished as a toy. Its image featured on toys, games, textiles and ceramics and was also used by food companies. From the 1970s the golliwog’s popularity began to wane as many British people felt that it promoted racial stereotypes.

Object details

Category
Object type
TitleGolliwog's Jaunt (assigned by artist)
Materials and techniques
Lithography on card
Brief description
Christmas card illustrated by Betty Hord, published by F. J. Ward, British, 20th century.
Physical description
Rectangular folder card (landscape format). Front: colour printed illustration of a golliwog riding a rocking horse, signed within the image, lettered with the word Greetings in black below the image. Inside: lettered with title printed in black, lettered with greeting printed in black, inscribed with greeting handwritten in black ink. Back: publisher's logo and product information printed in black.
Dimensions
  • Height: 11.2cm
  • Width: 12.7cm (closed)
Content description
A golliwog on a rocking horse
Credit line
Given by West Berkshire Museum
Subject depicted
Summary
The original golliwog was a central character in a series of books by Bertha and Florence Upton published between 1895 and 1909. Florence, the illustrator of the stories, based the golliwog on a doll she had acquired in the US in the 1880s. The appearance of this doll was influenced by the Blackface performance tradition. From the late 19th century until the 1960s, the golliwog flourished as a toy. Its image featured on toys, games, textiles and ceramics and was also used by food companies. From the 1970s the golliwog’s popularity began to wane as many British people felt that it promoted racial stereotypes.
Collection
Accession number
E.761-2012

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Record createdAugust 13, 2012
Record URL
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