Matchbox Label
ca. 1960 (made)
| Artist/Maker | |
| Place of origin |
Matchbox label for 'Chavi’ (key) matches. The owners of the Chavi brand have reported that a family elder suggested this name, with the key assisting in unlocking future successes for the company. However, the key as an icon on matchbox labels is popular both within India and other countries, such as Sweden where it arguably originated.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Offset printed paper |
| Brief description | Matchbox label for 'Chavi' (key) matches, Sivakasi, India, ca. 1960 |
| Physical description | Matchbox label for 'Chavi’ (key) matches, the central image depicts a red key on a yellow background, within this central panel is the following text: Chavi (in Hindi), Damp–proof, The Pioneer Matchworks, Sivakasi, Price RE.06; a black border runs along the four edges of the label with the following text: Chavi, Superior quality, Safety matches; at each corner there is a swastika symbol. |
| Dimensions |
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| Content description | Matchbox label depicting a key |
| Marks and inscriptions | |
| Subject depicted | |
| Summary | Matchbox label for 'Chavi’ (key) matches. The owners of the Chavi brand have reported that a family elder suggested this name, with the key assisting in unlocking future successes for the company. However, the key as an icon on matchbox labels is popular both within India and other countries, such as Sweden where it arguably originated. |
| Bibliographic reference | |
| Collection | |
| Accession number | IS.10-2012 |
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| Record created | July 20, 2012 |
| Record URL |
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