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No. 163

Sewing Pattern
1950 - 1960 (made)
Artist/Maker
Place of origin

This sewing pattern was made in the early 1950s by Economy Designs. It includes the pieces and instructions needed to make a stuffed toy about 45 cm tall.

The character depicted on the front of the envelope is a 'golly'. This character was first featured in Florence Upton's book 'The Adventures of Two Dutch Dolls and a Golliwogg' (1895) and was based on the 'Blackface' performance tradition. Towards the end of the 19th century, the character gained popularity and toy makers saw potential. Golly dolls and soft toys were mass produced, and the character was used in advertising campaigns, as well as appearing in the work of other authors.

However, the term 'golliwog' was appropriated as a racial slur, and the character itself was recognised as promoting negative stereotypes. From the 1960s onward, the golly has gradually been withdrawn from children's culture. This figure is interesting as a historical representation of race, and can help us to understand how toys and games can actively shape identities and attitudes in children and adults alike.

Economy Design produced sewing patterns for a range of character toys including Little Red Riding Hood. The patterns, printed on recycled paper during the period of austerity after the Second World War, were designed to suit a variety of fabric types and colours to use up any scraps that were available.

Object details

Categories
Object type
Parts
This object consists of 12 parts.

  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
  • Pattern
TitleNo. 163 (manufacturer's title)
Materials and techniques
Paper, printed
Brief description
Printed sewing pattern for soft toy, Economy Design, England, 1950s
Physical description
Printed paper sewing pattern for soft toy golly, with envelope, instructions and nine pattern pieces. The pattern is printed on rough recycled paper.
Production typeMass produced
Credit line
Given by Rosemary Nina Connor
Object history
This pattern belonged to the donor's mother, Alexandra Belsby (d.1969). The pattern was kept in her sewing cupboard in their house in Black Heath, South London. The donor remembers looking at the picture on the packet 'and thinking what clothes I would make for it'. Alexandra did a lot of home sewing, but it was rare for her to use patterns.
Summary
This sewing pattern was made in the early 1950s by Economy Designs. It includes the pieces and instructions needed to make a stuffed toy about 45 cm tall.

The character depicted on the front of the envelope is a 'golly'. This character was first featured in Florence Upton's book 'The Adventures of Two Dutch Dolls and a Golliwogg' (1895) and was based on the 'Blackface' performance tradition. Towards the end of the 19th century, the character gained popularity and toy makers saw potential. Golly dolls and soft toys were mass produced, and the character was used in advertising campaigns, as well as appearing in the work of other authors.

However, the term 'golliwog' was appropriated as a racial slur, and the character itself was recognised as promoting negative stereotypes. From the 1960s onward, the golly has gradually been withdrawn from children's culture. This figure is interesting as a historical representation of race, and can help us to understand how toys and games can actively shape identities and attitudes in children and adults alike.

Economy Design produced sewing patterns for a range of character toys including Little Red Riding Hood. The patterns, printed on recycled paper during the period of austerity after the Second World War, were designed to suit a variety of fabric types and colours to use up any scraps that were available.
Collection
Accession number
B.288:1 to 12-2011

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Record createdJune 7, 2012
Record URL
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