GO
Poster
2012 (printed and published)
2012 (printed and published)
| Artist/Maker | |
| Place of origin |
Michael Craig-Martin combines everyday objects such as light bulbs, chairs and umbrellas with everyday words. His pairing of word and image is based on both familiar and unexpected associations. In combining the command ‘go’ with a stopwatch he conveys a sense of immediacy and anticipation. Acid colours add urgency to the message.
Object details
| Categories | |
| Object type | |
| Title | GO (assigned by artist) |
| Materials and techniques | Colour offset lithograph |
| Brief description | 'GO' poster by Michael Craig-Martin for London 2012 Olympic Games; UK, 2012 |
| Physical description | poster depicting a stopwatch in colour against a light blue background, the word GO in orange is overlayed across the image |
| Dimensions |
|
| Credit line | Given by LOCOG and Counter Editions |
| Association | |
| Summary | Michael Craig-Martin combines everyday objects such as light bulbs, chairs and umbrellas with everyday words. His pairing of word and image is based on both familiar and unexpected associations. In combining the command ‘go’ with a stopwatch he conveys a sense of immediacy and anticipation. Acid colours add urgency to the message. |
| Bibliographic reference | Timmers, Margaret, A Century of Olympic Posters (V&A: 2008)
|
| Collection | |
| Accession number | E.263-2012 |
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| Record created | April 11, 2012 |
| Record URL |
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