Schneemann thumbnail 1
Image of Gallery in South Kensington
On display at Young V&A
Design Gallery, The Factory, Case 2

Schneemann

Olympic Mascot
1976 (made)
Artist/Maker
Place of origin

This Snowman figure was designed by Walter Pötsch for the 1976 Innsbruck Winter Olympic Games. His red hat is traditional in the Tyrolean region, and his cheerful demeanour was intended to capture the spirit of the ‘Games of Simplicity’. The character appeared on pins, as a money box and as plush toys, as well this hard flocked plastic version.

The first official Olympic mascot was a Dachshund called Waldi who appeared four years earlier at Munich in 1972.


Object details

Categories
Object type
Parts
This object consists of 2 parts.

  • Olympic Mascot
  • Olympic Label
TitleSchneemann (manufacturer's title)
Materials and techniques
Plastic, moulded, flocked and glued; felt; braided cotton; printed card
Brief description
Snowman flocked plastic figure, official mascot from 1976 Winter Olympic Games at Innsbruck, designed by Walter Pötsch. Large hands and feet, black plastic stuck on eyes, orange plastic carrot nose and red felt Tyrollean hat with white braid and feathers.
Physical description
White flocked plastic, sprayed blue around mouth. Figure stands on large feet, with outstretched arms. An orange plastic carrot nose and black eyes have been glued to the head. Pointed red felt hat with white cotton braid and white feathers. Snowman's finger is inserted into hole of blue and white label in shape of '76' with Innsbruck and Olympic rings printed in white.
Dimensions
  • Height: 180mm
  • Width: 250mm
  • Depth: 155mm
Production typeMass produced
Marks and inscriptions
PEZ International logo stamped on back on figure in black (unknown whether this is an official mark or whether figure was produced by PEZ.)
Object history
Designed and sold as the official mascot for the 1976 Winter Olympic Games at Innsbruck.
Subjects depicted
Place depicted
Associations
Summary
This Snowman figure was designed by Walter Pötsch for the 1976 Innsbruck Winter Olympic Games. His red hat is traditional in the Tyrolean region, and his cheerful demeanour was intended to capture the spirit of the ‘Games of Simplicity’. The character appeared on pins, as a money box and as plush toys, as well this hard flocked plastic version.

The first official Olympic mascot was a Dachshund called Waldi who appeared four years earlier at Munich in 1972.
Bibliographic reference
pp. 188, 394 Final Report. Innsbruck: Organising Committee for the XIIth Winter Olympic Games 1976 at Innsbruck, 1976
Collection
Accession number
B.136:1, 2-2011

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Record createdFebruary 13, 2012
Record URL
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