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On loan

  • On short term loan out for exhibition

Kimono

2011 (made)
Artist/Maker
Mamechiyo Modern (designer)
Mamechiyo (designer)
Place of origin
Japan (made)
Japan (designed)

Kimono, polyester crepe, white and pink striped.

Object details

Categories
Clothing
Textiles
Fashion
Object type
Kimono
Materials and techniques
Polyester crepe
Polyester Crepe
Brief description
Kimono, polyester crepe, designed by Mamechiyo Modern, Japan, 2011
Physical description
Kimono, polyester crepe, white and pink striped.
Dimensions
  • Height: 162cm
  • Width: 129.5cm
Gallery label
(20/02/2020)
Miyanaga Kumiko started selling vintage kimono in 1998. Realising these were often too small for the modern physique, she established Mamechiyo Modern in 2002. It became one of the first new kimono brands, heralding the garment’s revival. Her kawaii (cute) and nostalgic style, together with the practical polyester fabric she employs, ensures Mamechiyo’s enduring appeal with young kimono wearers.

(01/04/2012)
Mamechiyo of Mamechiyo Modern spent several years dealing in vintage kimono before establishing her own label in 2003.
She has set out to reinvent the kimono as an affordable, everyday form of clothing, and to experiment with the incorporation of non- Japanese elements such as the headdress, choker and decorative lace collar that can be seen on the outfit displayed here.
Object history
This item is part of the "Wa Lolita" or "Japanese Lolita" outfits on display from 23 April 2012 to January 2013 in the "Kitty and the Bulldog Lolita fashion and the influence of Britain" exhibition at the V&A. Part of the V&A British Design Season.
Bibliographic references
  • Jackson, Anna (editor), Kimono: Kyoto to Catwalk, London: V&A Publications, 2020
  • Rout, Josephine, Japanese Dress in Detail, London: Thames & Hudson, 2020
Collection
East Asia Collection
Accession number
FE.289-2011

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Record createdNovember 25, 2011
Record URL
https://collections.vam.ac.uk/item/O1241783/kimono-mamechiyo/
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