Fashion Advertisement
1941-1945 (designed)
| Artist/Maker | |
| Place of origin |
This fashion design shows a woman wearing a tall hat and a three-piece ensemble, and carrying a bracelet bag designed by Marjorie Field for the Matita label between the years of 1941 and 1945. Marjorie and her husband Mr Rhoades, whom she married in 1945, set up the haute couture firm Field Rhoades. It was registered in the London street directories at 77, South Audley Street, London W1 for the years 1948-1949. At the top right side is the typography for the advertisement for the Matita label for a magazine '…aligned to war- / time restrictions in / quantity-the MATITA / standard of quality / remains unchanged; / studied in line, cut / and colour. Your own / Exclusive Shop can
advise you. / MATITA / LONDON..NEW YORK'. This design is for a magazine advertisement and was later reproduced by the magazines The Queen and Vogue. The inscription 'Magazine advertisement designs by Marjorie Field for Matita, reproduced in "The Queen" / and "Vogue" ' is on a sheet of type-written paper mounted beneath the design.
This design was in a folder marked 'Marjorie Field Rhoades' and 'Matita'. There are advertisements for the Matita label in the following editions of Vogue: Vogue, June, 1941, p.13, a photographic advertisement in Vogue, January, 1948, p.2, Vogue, March, 1948, p.34, Vogue, May, 1948, p.3. and Vogue, November, 1948, p.39.
advise you. / MATITA / LONDON..NEW YORK'. This design is for a magazine advertisement and was later reproduced by the magazines The Queen and Vogue. The inscription 'Magazine advertisement designs by Marjorie Field for Matita, reproduced in "The Queen" / and "Vogue" ' is on a sheet of type-written paper mounted beneath the design.
This design was in a folder marked 'Marjorie Field Rhoades' and 'Matita'. There are advertisements for the Matita label in the following editions of Vogue: Vogue, June, 1941, p.13, a photographic advertisement in Vogue, January, 1948, p.2, Vogue, March, 1948, p.34, Vogue, May, 1948, p.3. and Vogue, November, 1948, p.39.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Pen and ink and stencil printing on paper |
| Brief description | Fashion design for magazine advertisement of Matita by Marjorie Field, 1941-1945. |
| Physical description | A drawing depicting a woman wearing a three-piece ensemble including a striped top over a skirt and a front-buttoned jacket fastened with a knot, a tall hat attached with a head kerchief and a chin band, and carrying a bracelet bag. At the top right side is typography showing that this is an advertisement for the Matita label for a magazine. At bottom left, a logo of the magazine is shown above its printed address. Along with this design, there is a slip of type-written paper describing the use of the design. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Given by Paul Williamson |
| Object history | The provenance can be traced back to Gwen Mandley, an artist who was a friend of the designer, Marjorie Field. This design was in a folder marked 'Marjorie Field Rhoades' and 'Matita'. There are advertisements for the Matita label in the following editions of Vogue: Vogue, June, 1941, p.13, a photographic advertisement in Vogue, January, 1948, p.2, Vogue, March, 1948, p.34, Vogue, May, 1948, p.3. and Vogue, November, 1948, p.39. |
| Subjects depicted | |
| Summary | This fashion design shows a woman wearing a tall hat and a three-piece ensemble, and carrying a bracelet bag designed by Marjorie Field for the Matita label between the years of 1941 and 1945. Marjorie and her husband Mr Rhoades, whom she married in 1945, set up the haute couture firm Field Rhoades. It was registered in the London street directories at 77, South Audley Street, London W1 for the years 1948-1949. At the top right side is the typography for the advertisement for the Matita label for a magazine '…aligned to war- / time restrictions in / quantity-the MATITA / standard of quality / remains unchanged; / studied in line, cut / and colour. Your own / Exclusive Shop can advise you. / MATITA / LONDON..NEW YORK'. This design is for a magazine advertisement and was later reproduced by the magazines The Queen and Vogue. The inscription 'Magazine advertisement designs by Marjorie Field for Matita, reproduced in "The Queen" / and "Vogue" ' is on a sheet of type-written paper mounted beneath the design. This design was in a folder marked 'Marjorie Field Rhoades' and 'Matita'. There are advertisements for the Matita label in the following editions of Vogue: Vogue, June, 1941, p.13, a photographic advertisement in Vogue, January, 1948, p.2, Vogue, March, 1948, p.34, Vogue, May, 1948, p.3. and Vogue, November, 1948, p.39. |
| Collection | |
| Accession number | E.415-2005 |
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| Record created | May 19, 2006 |
| Record URL |
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