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Exact fare helps the conductor

Poster
ca.1944 (made)
Artist/Maker
Place of origin

Circle-shaped poster appealing to users of London Transport to pay the exact fare. The image depicts two one penny pieces, one above the other, next to a 2d. ticket, numbered '4193', and which casts a shadow. To the left of the pennies is the message, 'Exact Fare', printed in black letters, and below the image, 'Helps', printed in red, and in black, 'the conductor'. To the right of the word 'helps' is the London Transport symbol, a disk with a line across it, printed here in blue. The coins are dated 1944.

Object details

Categories
Object type
TitleExact fare helps the conductor (generic title)
Materials and techniques
Colour lithograph
Brief description
Poster encouraging users of London Transport to present exact fare, designed by Tom Eckersley, United Kingdom (London), 1944
Physical description
Circle-shaped poster appealing to users of London Transport to pay the exact fare. The image depicts two one penny pieces, one above the other, next to a 2d. ticket, numbered '4193', and which casts a shadow. To the left of the pennies is the message, 'Exact Fare', printed in black letters, and below the image, 'Helps', printed in red, and in black, 'the conductor'. To the right of the word 'helps' is the London Transport symbol, a disk with a line across it, printed here in blue. The coins are dated 1944.
Dimensions
  • Diameter: 23.5cm
Marks and inscriptions
  • 'EXACT / FARE' (Printed in black letters, on left hand side of the image)
  • 'HELPS / THE CONDUCTOR' (Printed in red ('helps') and black below the image)
  • 'Eckersley' (Artist's name, printed along lower right edge of the image)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Other number
LS.1998 - Leslie Schreyer Loan Number
Collection
Accession number
E.1570-2004

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Record createdMay 15, 2006
Record URL
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