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Don't forget - green vegetables keep you fit

Poster
ca.1951 (made)
Artist/Maker
Ministry of Food (issued by)
H. M. Stationery Office (publishers)
Fosh & Cross Ltd. (printers)
Eckersley, Tom (OBE) (designer)
Lombers, Eric (designer)
Place of origin
London (published)

Poster encouraging people to eat more green vegetables. The poster features an elephant, seen almost face on, but with its head in profile, holding a cabbage aloft in its trunk. The animal's trunk is tied in a knot. In the upper left section of the poster, running diagonally towards the knot, are the words 'Don't Forget', and below the image 'Green Vegetables Keep you fit'.

Object details

Categories
Prints
Propaganda
Health
Posters
Object type
Poster
TitleDon't forget - green vegetables keep you fit (generic title)
Materials and techniques
Colour lithograph
Lithographic Ink
Paper
Lithography
Brief description
'Don't forget green vegetables keep you fit', poster encouraging people to eat vegetables, by Tom Eckersley and Eric Lombers for the Ministry of Food. United Kingdom, ca. 1951.
Physical description
Poster encouraging people to eat more green vegetables. The poster features an elephant, seen almost face on, but with its head in profile, holding a cabbage aloft in its trunk. The animal's trunk is tied in a knot. In the upper left section of the poster, running diagonally towards the knot, are the words 'Don't Forget', and below the image 'Green Vegetables Keep you fit'.
Dimensions
  • Height: 75.8cm
  • Width: 50.7cm
Marks and inscriptions
  • 'DON'T FORGET' (Printed in dark-green ink, upper left area of poster, running diagonally towards the knot in the elephant's trunk)
  • 'GREEN VEGETABLES / KEEP YOU FIT' (The first line is printed in green-outlined letters, while the second is printed in red)
  • 'MINISTRY M of F OF FOOD' (Printed in upper right corner in dark-green, except for the symbol 'M of F' surmounted by a crown, which is white and set against a dark-green disc.)
  • 'T. Eckersley / E. Lombers' (Artists, lower right corner, printed in dark-green ink)
  • 'Issued by the Ministry of Food 64101507 PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD. LONDON 51/2399' (Printing and publishing information, printed along the lower edge of the poster, below the image)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Health
Eating
Elephants
Cabbages
Knots
Vegetables
Food
Other number
LS.2015 - Leslie Schreyer Loan Number
Collection
Prints, Drawings & Paintings Collection
Accession number
E.876-2004

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Record createdApril 11, 2006
Record URL
https://collections.vam.ac.uk/item/O122974/dont-forget---green-poster-eckersley-tom-obe/
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