Ivy and Brumas thumbnail 1
Ivy and Brumas thumbnail 2
+4
images
Not currently on display at the V&A

Ivy and Brumas

Soft Toys
1950-1955 (manufactured)
Artist/Maker
Place Of Origin

Long cream mohair plush stuffed bear sitting upright with fixed limbs. The feet are small and the arms are outstretched to the front There are three black stitched claws on each paw. The eyes are amber and black glass backed with black felt. The ears are small and the nose is a circular piece of leather with a black stitched mouth beneath. The makers label is stitched on the front lower body.

Short cream mohair plush stuffed bear sitting upright with fixed limbs. The legs and arms are outstretched to the front. The paw pads are a pinkish felt. The eyes are amber and black glass. The ears are small and the nose and mouth are stitched in black wool.


object details
Categories
Object Type
Parts
This object consists of 2 parts.

  • Soft Toys
  • Soft Toys
Materials and Techniques
Stitched and stuffed mohair plush
Brief Description
Soft toys, Ivy and Brumas polar bears, made by Dean's Rag Book Company, England, 1950-1955.
Physical Description
Long cream mohair plush stuffed bear sitting upright with fixed limbs. The feet are small and the arms are outstretched to the front There are three black stitched claws on each paw. The eyes are amber and black glass backed with black felt. The ears are small and the nose is a circular piece of leather with a black stitched mouth beneath. The makers label is stitched on the front lower body.



Short cream mohair plush stuffed bear sitting upright with fixed limbs. The legs and arms are outstretched to the front. The paw pads are a pinkish felt. The eyes are amber and black glass. The ears are small and the nose and mouth are stitched in black wool.

Dimensions
  • Large bear ( 1) height: 470mm
  • Large bear ( 1) width: 190mm
  • Large bear ( 1) depth: 230mm
  • Small bear ( 2) height: 195mm
  • Small bear ( 2) width: 95mm
  • Small bear ( 2) depth: 110mm
Production typeMass produced
Marks and Inscriptions
'MADE IN ENGLAND / by / Dean's Rag Book / CO. LTD. / LONDON'
Historical context
Ivy and Brumas were polar bears at London Zoo. Brumas was born 27 November 1949 and Ivy was her mother. Ivy had come to London from Hanover Zoo in 1947, and was about twelve years old when she gave birth. Brumas was named after her keepers Bruce and Sam (whose name was reversed). Although Brumas was female, the press reported that the bear was a he so the public thought that the cub was male, a belief that is still widespread.



Brumas was the first baby polar bear to be successfully reared in Britain and was an immediate attraction with the public. She caused such interest that, in 1950, the Zoo's annual attendance figures reached the 3 million mark. Brumas died on 17 May 1958.



Both bears proved a popular merchandise resource and were celebrated in newsreels, books, postcards, toys and other souvenirs. Dean's Rag Book Company were granted the licence to produce soft toy versions of the bears.
Subject depicted
Association
Collection
Accession Number
B.700:1, 2-2010

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest Feedback

record createdJuly 6, 2011
Record URL