ATS
Poster
1943 (made)
1943 (made)
| Artist/Maker | |
| Place of origin |
The posters produced to encourage women to sign up for the Auxiliary Territorial Service (ATS) usually emphasised the glamour of the work, and of the women involved. Abram Games produced three designs for recruitment posters for the ATS. His designs rejected the dowdy image that the ATS had at this time, and the woman pictured here is idealised, but not an idol. This poster portrays a serious young woman; the handling of her features recalls classical sculpture, and gives the impression of solidity and strength of character, the very qualities that were promoted by the Service.
Object details
| Categories | |
| Object type | |
| Title | ATS (generic title) |
| Materials and techniques | Colour lithograph |
| Brief description | Recruiting poster for the Auxiliary Territorial Service, designed by Abram Games, 1943, and printed for HMSO by J. Howitt and Son Ltd, England (Nottingham) |
| Physical description | ATS recruitment poster, depicting the head of a woman wearing a cap with ATS insignia. The woman is uniformly a buff colour, and resembles a classical sculpture in form, on a blue background. Below her in ovular shapes are the letters 'A' (black on red), 'T' (black on white), 'S' (black on blue). |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko |
| Subjects depicted | |
| Summary | The posters produced to encourage women to sign up for the Auxiliary Territorial Service (ATS) usually emphasised the glamour of the work, and of the women involved. Abram Games produced three designs for recruitment posters for the ATS. His designs rejected the dowdy image that the ATS had at this time, and the woman pictured here is idealised, but not an idol. This poster portrays a serious young woman; the handling of her features recalls classical sculpture, and gives the impression of solidity and strength of character, the very qualities that were promoted by the Service. |
| Associated object | E.2149-1946 (Object) |
| Other number | LS.2050 - Leslie Schreyer Loan Number |
| Collection | |
| Accession number | E.882-2004 |
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| Record created | March 1, 2006 |
| Record URL |
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