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March 1981 - A New Era

Poster
1981 (published)
Artist/Maker
Place of origin

"March 1981 - A New Era" Space Shuttle poster. Image of the Space Shuttle Columbia attached to its rocket launcher, in a vertical position, billowing opaque yellow 'smoke' behind it, as if taking off. The Shuttle is superimposed over the front page from a newspaper, the 'New York Times', dated Wednesday, February 21, 1962 (though the date and year are obscured), and printed in black on pale grey. The newspaper reports on the first American Astronaut (John H. Glenn Jr.) to successfully orbit the earth, under the headline, 'GLENN ORBITS EARTH [3] TIMES SAFELY; / PICKED UP IN CAPSULE [BY] DESTROYER; / PRESIDENT WILL [GREET HIM] IN FLORIDA' (words in square brackets are obscured by the overlaid image of the shuttle). In the bottom left corner of the poster, in pale yellow letters, is the slogan, 'MARCH '81 / A NEW ERA'.

Object details

Categories
Object type
TitleMarch 1981 - A New Era (assigned by artist)
Materials and techniques
Colour offset lithograph
Brief description
"March 1981 - A New Era" Space Shuttle poster issued by Rockwell International, United States, 1981
Physical description
"March 1981 - A New Era" Space Shuttle poster. Image of the Space Shuttle Columbia attached to its rocket launcher, in a vertical position, billowing opaque yellow 'smoke' behind it, as if taking off. The Shuttle is superimposed over the front page from a newspaper, the 'New York Times', dated Wednesday, February 21, 1962 (though the date and year are obscured), and printed in black on pale grey. The newspaper reports on the first American Astronaut (John H. Glenn Jr.) to successfully orbit the earth, under the headline, 'GLENN ORBITS EARTH [3] TIMES SAFELY; / PICKED UP IN CAPSULE [BY] DESTROYER; / PRESIDENT WILL [GREET HIM] IN FLORIDA' (words in square brackets are obscured by the overlaid image of the shuttle). In the bottom left corner of the poster, in pale yellow letters, is the slogan, 'MARCH '81 / A NEW ERA'.
Dimensions
  • Height: 70cm
  • Width: 53.6cm
Marks and inscriptions
'MARCH '81 / A NEW ERA' (In the bottom left corner of the poster, in pale yellow letters)
Credit line
Gift of the American Friends of the V&A; Gift to the American Friends by Leslie, Judith and Gabri Schreyer and Alice Schreyer Batko
Subjects depicted
Other number
LS.681 - Leslie Schreyer Loan Number
Collection
Accession number
E.190-2004

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Record createdFebruary 15, 2006
Record URL
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