Perfume Test Card

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Artist/Maker	Clarins (commissioned by)
Place of origin	France (printed)

Many well-known designers extend the reach of their brands with ranges of lifestyle products such as perfumery and cosmetics. Perfume test cards - which are sprayed with a sample for customers to take away - are often used by retailers as a promotional tool. This one advertises Elysium, a fragrance by French cosmetics company Clarins. The test card has an organic shape reminiscent of a flower petal or leaf. The central fold running along the card as well as the vivid pink and pale green colouring support the suggestion of nature and natural beauty.

Object details

Categories	Ephemera Fashion
Object type	Perfume test card
Materials and techniques	Dyed Nylon with a central fold and silkscreen printing Nylon Silk Screen Printing
Brief description	Perfume test card for Elysium by Clarins
Physical description	This perfume test card is leaf/petal shaped and is made of nylon giving it a smooth, silk-like surface.
Dimensions	Height: 10.2cm Width: 5.8cm
Production type	Mass produced
Marks and inscriptions	ELYSIUM / CLARINS / PARIS (Printed in black on the front side of the test card)
Production	Reason For Production: Retail
Subjects depicted	Leaf Petal
Summary	Many well-known designers extend the reach of their brands with ranges of lifestyle products such as perfumery and cosmetics. Perfume test cards - which are sprayed with a sample for customers to take away - are often used by retailers as a promotional tool. This one advertises Elysium, a fragrance by French cosmetics company Clarins. The test card has an organic shape reminiscent of a flower petal or leaf. The central fold running along the card as well as the vivid pink and pale green colouring support the suggestion of nature and natural beauty.
Collection	Prints, Drawings & Paintings Collection
Accession number	E.1105-1996

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Record created	January 19, 2006
Record URL	https://collections.vam.ac.uk/item/O120619/perfume-test-card-clarins/

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