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Cosmetic Packaging

late 1990s (manufactured)
Artist/Maker
Heavy Duty Co. (manufacturer)
Place of origin
United States (manufactured)

This cosmetics packaging by the American company Heavy Duty Co. is an interesting example of contemporary packaging design. It utilises the visual language of car maintenance, drawing a comparison between servicing an automobile and taking care of the human body. The visuals used here are in direct contrast to the more traditional cosmetics packaging aimed at women. This object exemplifies the changing styles of commercial design and packaging formats over the years.

Object details

Categories
Labels & Packaging
Shopping
Object type
Cosmetic packaging
Parts
This object consists of 2 parts.

  • Cosmetic Packaging
  • Cosmetic Packaging
Materials and techniques
Polyethylene with digitally printed sticker
Brief description
'Motorwash', shower gel bottle by Heavy Duty Co, mixed media, US, late 1990s
Production typeMass produced
Credit line
Given by Alexandra Volkmann, Heavy Duty Co.
Subjects depicted
Cosmetics
Cars
Manuals
Summary
This cosmetics packaging by the American company Heavy Duty Co. is an interesting example of contemporary packaging design. It utilises the visual language of car maintenance, drawing a comparison between servicing an automobile and taking care of the human body. The visuals used here are in direct contrast to the more traditional cosmetics packaging aimed at women. This object exemplifies the changing styles of commercial design and packaging formats over the years.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.737:1, 2-2005

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Record createdJanuary 5, 2006
Record URL
https://collections.vam.ac.uk/item/O120223/cosmetic-packaging-heavy-duty-co/
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