Artalizers
Sticker
2000-2001 (published)
2000-2001 (published)
| Artist/Maker | |
| Place of origin |
This material was designed by the London-based advertising agency Mother for the online art gallery Britart.com. They pieces were a part of an advertising campaign in 2000 to raise Britart.com’s profile, and the campaign won the prestigious Gold Award in the D&AD (once known as British Design & Art Direction) Awards in 2001.
The campaign avoided traditional advertsing media. Instead using so-called ambient media, the firm used stickers applied to street furniture to create new sites for art advertising. The stickers are an interesting example of contemporary advertising and graphic design, in addition to being a clever piece of art marketing material.
The stickers raise the age-old question What is art? by offering to make any object onto which a sticker can be stuck a piece of art. This campaign is advertising as irony and satire implying that nothing is to be taken too seriously, especially not art.
The campaign avoided traditional advertsing media. Instead using so-called ambient media, the firm used stickers applied to street furniture to create new sites for art advertising. The stickers are an interesting example of contemporary advertising and graphic design, in addition to being a clever piece of art marketing material.
The stickers raise the age-old question What is art? by offering to make any object onto which a sticker can be stuck a piece of art. This campaign is advertising as irony and satire implying that nothing is to be taken too seriously, especially not art.
Object details
| Categories | |
| Object type | |
| Title | Artalizers |
| Materials and techniques | Digital print on paper |
| Brief description | 'Artalizers', stickers advertising Britart.com designed by Mother, British, 2000-2001 |
| Physical description | A sheet of 8 white stickers with black writing, in plastic packaging |
| Dimensions |
|
| Marks and inscriptions | 'artalizers art you can buy britart.co / Turn your office into a gallery ...' |
| Subjects depicted | |
| Summary | This material was designed by the London-based advertising agency Mother for the online art gallery Britart.com. They pieces were a part of an advertising campaign in 2000 to raise Britart.com’s profile, and the campaign won the prestigious Gold Award in the D&AD (once known as British Design & Art Direction) Awards in 2001. The campaign avoided traditional advertsing media. Instead using so-called ambient media, the firm used stickers applied to street furniture to create new sites for art advertising. The stickers are an interesting example of contemporary advertising and graphic design, in addition to being a clever piece of art marketing material. The stickers raise the age-old question What is art? by offering to make any object onto which a sticker can be stuck a piece of art. This campaign is advertising as irony and satire implying that nothing is to be taken too seriously, especially not art. |
| Collection | |
| Accession number | E.727-2005 |
About this object record
Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.
You can write to us to suggest improvements to the record.
Suggest feedback
You can write to us to suggest improvements to the record.
Suggest feedback
| Record created | January 3, 2006 |
| Record URL |
Download as: JSON
