We don’t have an image of this object online yet. V&A Images may have a photograph that we can’t show online, but it may be possible to supply one to you. Email us at vaimages@vam.ac.uk for guidance about fees and timescales, quoting the accession number: B.650-2010
Find out about our images

Not currently on display at the V&A

Sindy

Doll
1970 (manufactured)
Artist/Maker
Place of origin

Sindy was launched in 1963 by Pedigree Toys Ltd, a division of Lines Bros Ltd. At that time, Barbie was enjoying great success in America but market research showed that a doll similar to this would not go down well in the UK. Instead, Sindy became a 'girl next door' type doll with a natural pretty face and a smaller bust.

Sindy was released at a time when fashion was to see a revolution, hence why the tag line 'the doll you love to dress' was popular. In 1970, which is when this doll was produced, a new selection of clothes were available to Sindy, totaling 26 complete outfits. This particular outfit is quite rare but was produced at the same time as the range including College girl, Shiny Shopper, Sweet Dreams and Skater.


Object details

Categories
Object type
TitleSindy (manufacturer's title)
Materials and techniques
Vinyl, fabric and colour printed card
Brief description
Doll, wearing a cream fur coat and matching fur hat, 'Sindy', made by Rovex Tri-ang, Great Britain, 1970.
Physical description
A vinyl Sindy doll in a pink box with a clear front. The box has the title 'Sindy' printed at the top in white and it has the tag line 'the doll you love to dress!' printed at the bottom. The rest of the box shows photographs of Sindy dolls in other outfits. The doll itself is wearing a cream fur coat and a matching fur hat with mid length ankle boots. Underneath her coat is a red dress decorated with a white flowery pattern. The box also contains a gold necklace. Sindy's face is painted on with big blue eyes with long eyelashes, blusher and rosy lips. Her hair is long and a copper colour.
Dimensions
  • In box length: 37.4cm
  • Width: 14.8cm
  • Depth: 6cm
Marks and inscriptions
  • 'Sindy / Save Sindy / HEARTS TOKENS / see inside for / full details / a Pedigree fashion doll / the doll you love to dress!' (Printed on front of box)
  • 'Select from a delightful / collection of separates / at pocket money prices / for Sindy and her friends. / The Sindy fashion book- / let inside shows them all/' (Printed on side of box)
  • 'Fashion Flair outfits beau- / tifully designed for Sindy / and her friends. / Sindy's fashion booklet / inside tells you all about / the full range.' (Printed on side)
  • 'There is a whole wide world of fun / -with Sindy and her friends / Now you can buy all these wonderful / accessories and have hours and hours / of fun playing with Sindy and her friends!' (Printed on back of box)
  • 'The start of a busy day for Sindy, Vicki and Patch. Breakfast in bed for Sindy before going to the bathroom while her friends have / breakfast and iron their clothes in the kitchen. Then off with Poppet for an exciting day's camping and riding in the country.' (Printed on back of box to illustrate images)
Credit line
Norah Chambers Kensey bequest
Summary
Sindy was launched in 1963 by Pedigree Toys Ltd, a division of Lines Bros Ltd. At that time, Barbie was enjoying great success in America but market research showed that a doll similar to this would not go down well in the UK. Instead, Sindy became a 'girl next door' type doll with a natural pretty face and a smaller bust.

Sindy was released at a time when fashion was to see a revolution, hence why the tag line 'the doll you love to dress' was popular. In 1970, which is when this doll was produced, a new selection of clothes were available to Sindy, totaling 26 complete outfits. This particular outfit is quite rare but was produced at the same time as the range including College girl, Shiny Shopper, Sweet Dreams and Skater.
Collection
Accession number
B.650-2010

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdApril 12, 2011
Record URL
Download as: JSON