Image of Gallery in South Kensington
On display at Young V&A
Design Gallery, Designing for Change section 1, Case 1

Bumblebee Wheelybug

Ride-on Toy
2005 (manufactured)
Artist/Maker
Place of origin

The Wheelybug is a multi-award winning ride-on toy for children, designed to be used indoors and outdoors. It was designed in Australia in 2000 by Wheely Bug Toys Ltd and is made in China. It is now sold all over the world. Wheelybugs come in a variety of different designs including a bumblebee, ladybird, mouse, tiger, and a cow. They are available in two sizes: the small one is aimed at 1–2 year olds and the large one is aimed at children aged 2–5 years old. The bright colours and modern design are appealing to both girls and boys.

The Wheelybug is a new variation on more traditional moving or ride-on toys. These toys were usually made from wood and metal, and had wheels that only moved in a forwards and backwards direction. The Wheelybug has castor wheels that move completely freely allowing the child to move in any direction, helping to promote gross motor skills, spatial awareness, and balance.


Object details

Categories
Object type
TitleBumblebee Wheelybug (manufacturer's title)
Materials and techniques
Plywood, plastic. polyurethane
Brief description
Ride-on toy, Bumblebee Wheelybug, designed by Wheely Bug Toys Pty Ltd in Australia, made in China, 2005.
Physical description
Plywood base with four plastic castor wheels attached below, and a black and yellow padded seat in the shape of a bumblebee on top. At the front of the toy is a curved aluminium handle covered in black polyurethane and two springy antennae with plastic balls on top.
Dimensions
  • Height: 30.5cm
  • Length: 48cm
  • Maximum width: 29cm
  • Weight: 2.5kg
Production typeMass produced
Marks and inscriptions
  • Picture of a ladybird Wheelybug in black and red. 'The Original Wheely Bug / Australian designed / www.wheelybug.com / CE' (Front of the cardboard label attached to the handle)
  • Independent Toy Specialists of Australia logo showing a picture of a rocking horse inside a map of Australia, surrounded by a black oval and the words "It's a good toy shop. Its a good toy. Independent Toy Specialists of Australia." 'Three time winner / Best Australian Made Toy / 2000/2001/2003 / Safety tested to ISO 8124, ASTM F963 & EN 71 / Multidirectional, encourages gross motor skills. / Strong, durable, designed for years of fun.' (Back of the cardboard label attached to the handle)
  • Picture of a bumblebee Wheelybug 'The original / WHEELY BUG / AUSTRALIAN DESIGNED / Design Registered / www.wheelybug.com / EN 71 ASTM F-963-03 AS/NZ ISO 8124 ST05 / CE PVC' (Printed on to the base of the Wheelybug)
  • "Distributed in the UK by Hippychick Ltd 1 Roberts Drive, Taunton Road Bridgwater, Somerset Ta6 6BH Tel: +44 (0) 1278 43440 Fax: +44 (0) 1278 43448 www.hippychick.com Made in China AGE 3yrs+" (Printed on to a sticker which is affixed to the base of the Wheelybug)
Credit line
Given by Hippychick Ltd
Subject depicted
Summary
The Wheelybug is a multi-award winning ride-on toy for children, designed to be used indoors and outdoors. It was designed in Australia in 2000 by Wheely Bug Toys Ltd and is made in China. It is now sold all over the world. Wheelybugs come in a variety of different designs including a bumblebee, ladybird, mouse, tiger, and a cow. They are available in two sizes: the small one is aimed at 1–2 year olds and the large one is aimed at children aged 2–5 years old. The bright colours and modern design are appealing to both girls and boys.

The Wheelybug is a new variation on more traditional moving or ride-on toys. These toys were usually made from wood and metal, and had wheels that only moved in a forwards and backwards direction. The Wheelybug has castor wheels that move completely freely allowing the child to move in any direction, helping to promote gross motor skills, spatial awareness, and balance.
Collection
Accession number
B.248-2010

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Record createdFebruary 11, 2011
Record URL
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