Dinner plate, bone china, 'Coco' range, designed by Martin Hunt of Queensberry Hunt for Jamie Oliver (Jme), made by Monno Industries, Bangladesh, 2009.

Undecorated white bone china.

Given by Queensberry Hunt and Jme Group Ltd.

According to JamieOliver.com:
'In 2008 Jamie launched a lifestyle brand called Jme with the aim of developing products inspired by Jamie Oliver's relaxed approach to eating, entertaining and enjoying life. His focus was to collaborate with some of the world's most inspiring designers, artisans and producers to offer people a diverse variety of useful and lovely things. Jmecollection.com launched in October 2008 swiftly joined by the first Jamie magazine in November 2008. In March 2009 Jamie at Home, a direct selling business, was launched selling the Jme range through parties in people's homes throughout the UK. The Jme products are also sold through Recipease stores.'

The 'Coco' tableware range was produced for the Jme collection assembled for celebrity chef Jamie Oliver. Leading designers Queensberry Hunt were commissioned to design the wares. Unusually for celebrity-endorsed merchandise, the designers' names and pedigrees are celebrated and promoted within the marketing for the collection, and the 'Coco' wares are marked clearly with their names, as well as the country of manufacture. The components of the range serve multiple functions, allowing a versatile service to be formed from a small number of adaptable shapes.

C.231-2009