Perfume Card
ca. 1996 (printed)
| Artist/Maker | |
| Place of origin |
Many well-known designers extend the reach of their brands with ranges of lifestyle products such as perfumery and cosmetics. Perfume test cards - which are sprayed with a sample for customers to take away - are often used by retailers as a promotional tool. This one advertises Jil Sander, a fragrance licensed by the German fashion label of the same name, owned by Prada.
Miuccia Prada inherited her grandfather's luggage business in the 1970s and by the 1990s she had redefined the image of Italian fashion with her signature use of innovative fabrics. Prada experimented with 1970s furnishing fabrics in unusual colours and patterning while continuing to sell the company's trademark black nylon handbag range. The label now makes clothing in addition to bags and accessories.
Miuccia Prada inherited her grandfather's luggage business in the 1970s and by the 1990s she had redefined the image of Italian fashion with her signature use of innovative fabrics. Prada experimented with 1970s furnishing fabrics in unusual colours and patterning while continuing to sell the company's trademark black nylon handbag range. The label now makes clothing in addition to bags and accessories.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Embossed card |
| Brief description | Perfume test card by Jil Sander |
| Physical description | Test card in the shape of the Jil Sander bottle, with JIL SANDER emobossed |
| Dimensions |
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| Production type | Mass produced |
| Marks and inscriptions |
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| Summary | Many well-known designers extend the reach of their brands with ranges of lifestyle products such as perfumery and cosmetics. Perfume test cards - which are sprayed with a sample for customers to take away - are often used by retailers as a promotional tool. This one advertises Jil Sander, a fragrance licensed by the German fashion label of the same name, owned by Prada. Miuccia Prada inherited her grandfather's luggage business in the 1970s and by the 1990s she had redefined the image of Italian fashion with her signature use of innovative fabrics. Prada experimented with 1970s furnishing fabrics in unusual colours and patterning while continuing to sell the company's trademark black nylon handbag range. The label now makes clothing in addition to bags and accessories. |
| Collection | |
| Accession number | E.1113-1996 |
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| Record created | October 26, 2005 |
| Record URL |
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